Brands
Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent
BENGALURU: Titan Company (Titan), formerly known as Titan Industries, reported a (-25.98) per cent drop in advertisement expenses (Advt Exp) in Q4-2014 at Rs 87.37 crore (3.12 per cent of Income from Operations or Op Inc) as compared to the Rs 118.04 crore (4.18 per cent on Op Inc) in the immediate trailing quarter Q3-2014, but 31.13 per cent more than the Rs 66.663 crore (2.55 per cent of Op Inc) spent in the year ago quarter of Q4-2013.
Note: Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million
Titan has three revenue segments – watches with five major brands – Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Others’ that include eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.
Over nine quarters staring from Q4-2012 until Q4-2014, Titan’s Advt Exp shows an upward trend in terms of absolute rupee value, but a drop in terms of Advt Exp as percentage of Op Inc.
During FY-2014, Titan spent 7.25 per cent more towards Advt Exp at Rs 404.43 crore (3.7 per cent of Op Inc) as compared to the Rs 377.09 crore ((3.73 per cent of Op Inc). Though the Advt Exp in terms of absolute rupees in FY-2014 was higher, in terms of percentage of Op Inc, the drop in Advt Exp was 0.03 per cent.
Please refer to Fig 1 and Fig 1A below for Titan’s Advt Exp trends.
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Titan’s Op Inc for Q4-2014 at Rs 2803.38 crore was 4.77 per cent more than the Rs 2675.77 crore in Q3-2014 and was 7.28 per cent more than the Rs 2613.24 crore in Q4-2013. In FY-2014, Titan’s Op Inc at Rs 10915.79 crore was 7.94 per cent more than the Rs 10112.67 crore in FY-2013.
PAT for Q4-2014 at Rs 206.44 crore (7.36 per cent of Op Inc) was 24.68 per cent more than the Rs 165.57 crore (6.19 per cent of Op Inc) in Q3-2014 and 11.61 per cent more y-o-y than the Rs 184.97 crore (7.08 per cent of Op Inc). PAT for FY-2014 at Rs 741.14 crore (6.79 per cent of Op Inc) was 2.2 per cent more than the Rs 725.18 crore (7.17 per cent of Op Inc) in FY-2013. Please refer to Fig 2 and Fig 2A for Op Inc and PAT details.
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The company says that weak consumer demand continues and this is affecting growth in both watches and jewellery. It claims that Reserve Bank of India (RBI) has given approval to it for hedging of its gold inventory on international commodity exchanges – brings back efficiency to hedging.
Titan says further that issues with gold supply in the market persist – high premium on gold continues encouraging smuggling and though the sale of gold coins has resumed the uptake has been very lukewarm.
It avers that Titan’s focus on retail network expansion continues – 39 stores (44000 sq. ft.) were added during
Q4-2014 across divisions. Year-to-date there has been an addition of 125 stores (180,000 sq. ft), including 30 TitanOne conversions.
Titan informs that it has entered into a JV agreement with Montblanc for single brand retail trade in India
Brands
Sneha Jha promoted to associate director at KFC India
Marketing leader to steer media strategy and customer lifecycle growth
MUMBAI: Sneha Jha has been promoted to associate director – media and customer lifecycle management at KFC India, marking the latest milestone in her nearly decade-long journey with the quick-service restaurant brand.
In her expanded role, Jha will oversee the company’s media strategy while leading initiatives across the customer lifecycle, with a focus on strengthening acquisition, engagement and retention across multiple channels.
Her promotion follows her tenure as head of media and customer lifecycle management, a role she held from August 2024 to January 2026. During this time, she led media planning and buying, while shaping customer lifecycle strategies that supported the brand’s digital and marketing ambitions.
Jha’s rise within KFC India has been steady and wide-ranging. Since joining the company in 2016 as deputy brand manager for consumer insights, she has moved through a series of leadership roles spanning innovation, delivery strategy, e-commerce and lifecycle marketing.
Over the years, she has served as brand manager for innovation and insights, senior brand manager handling delivery and aggregator partnerships, and later as senior brand manager for customer lifecycle management and e-commerce. She went on to lead customer lifecycle management and owned e-commerce before taking charge of media and lifecycle functions at the head level.
Before entering the quick-service restaurant industry, Jha spent over three years at IMRB International as a senior research manager. There, she led quantitative research programmes for major brands including PepsiCo, Frito, GSK, Philips and Maruti.
With experience spanning consumer insights, digital marketing, media strategy and martech, Jha’s elevation signals KFC India’s continued focus on strengthening its marketing engine while deepening customer relationships in an increasingly digital-first landscape.
