MAM
Vdopia appoints Ajay Prakash Mishra as APAC director- operations
NEW DELHI: Vdopia, an online and mobile video and media platform has appointed Ajay Prakash Mishra as APAC director -operations.
As part of Vdopia’s rapid and continued strategic global growth, the company introduced the Global Operations and Media Hub in Gurgaon and infused new talent in local and global teams. Strengthening the leadership ranks further is Mishra, who brings with him 10 years of experience in operations, business analysis and client servicing.
At Vdopia, Mishra will be focusing on the company’s operations leading its current, high-touch operations model. He will be responsible for quantitative and qualitative analysis to support APAC’s campaign portfolio, shape strategy and identify solutions to business and operational challenges.
Previously Mishra was with xAd, a location-based mobile ad platform where he was director- emerging markets and was overseeing Ad-Ops and corporate-development related activities.
“Ajay is a dynamic leader who brings strategic thinking and maturity, combined with a roll-up-your-sleeves approach to run our operations. He will help Vdopia build on the momentum we’ve been gaining in the last few years,” said Vdopia VP-APAC Preetesh Chouhan.
Excited about working within the Vdopia team, Mishra said, “There is a really good vibe at Vdopia, with openness and a sense of passion to ‘get things done’ for our clients and their business in the most efficient way possible.”
Vdopia’s recent senior hires represent an infusion of new talent and energy into its expanding offices as it continues to develop innovative solutions supporting advertisers who seek more efficiency and reach across all platforms.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
