MAM
Havas Media Group India appoints Ranjoy Dey
NEW DELHI: Havas Media Group India has appointed Ranjoy Dey as digital head. His key responsibility will be to drive growth for the digital offering of Havas Media in India.
Havas Media Group India and South Asia CEO Anita Nayyar said, ‘Digital at core’ is not only our group philosophy but our mission in India. Havas Media Group had a great run in 2013 and in 2014 won key digital accounts of Yepme.com and Xolo. We are committed to deliver digital across platform, across device. It is clearly our focus area of growth year-on-year to give clients integrated incremental value fulfilling their business objectives. Ranjoy has the attitude, the all round experience and the energy to drive organic and inorganic digital expansion in the India market; we are delighted to have him on board to jettison the digital strength at Havas Media Group forward.”
“Young India is a hotbed for digital and 360marketing with challenging and exciting times ahead for all of us. Havas has some of the best digital and media tools and trainings in the industry that have delivered rich rewards to clients across the globe. Ranjoy will be a good navigator to bring to the table innovation and real value for the present and future clients of Havas Media in India”, added Havas Media India MD Mohit Joshi.
“Joining Havas Media gives me the right opportunity to build further on to the deep relationships that Havas has developed over the years with its clients for its traditional media services. Now, through a strengthened Digital focus globally, global best practices, tools and framework – Havas Media is gaining traction for its Digital practice in the market, and my role will be to take it through a high growth path. The critical approach will be to demonstrate in this market the proven global proprietary tools and frameworks for developing strategy, planning, media buying, analytics, and reporting – and deliver a differentiated value for our clients. This will deepen our involvement in client businesses and help us be a partner in their success stories”, explained Dey.
With around 19 years of experience, Dey has worked in the digital marketing domain with Ignitee Digital where he was COO prior to Havas and with Digitas India. Brands worked on include Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Pizza Hut Delivery, amongst others. His works have won several national and international awards including the PMAA, MAA Globes, Abbys and DMA.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
