News Broadcasting
NDTV is no 1 in the UK
MUMBAI: NDTV, UK’s longest running Indian news channel is the top choice for the Indian elections coverage. Backed by a huge marketing campaign on radio, television and online, NDTV 24×7 is witnessing record audience figures since it joined the audience measuring body, BARB. Data for week ending 27th April shows the channel is the most watched Indian news broadcaster. NDTV has sustained consistent viewership for the last four weeks.
Today, 16 May NDTV will present non-stop programming from 7am when viewers will be able to watch Prannoy Roy, India’s election Guru on India Decides – The Final Countdown, starting from 7:00am (IST) on NDTV 24×7, presenting the first and most credible look at who India has voted for.
The Broadcasters’ Audience Research Board (BARB) is the official source of television viewing figures in the UK. It commissions specialist research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the television viewing behavior of the UK. On a weekly basis, BARB publishes a weekly reach data of the channels who’ve subscribed to BARB. As per BARB official data NDTV 24×7 is no.1 / most viewed Indian news channel in UK. Following is the last 4 week published data.
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NDTV’s 10 most popular programmes are
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News Broadcasting
Uma Sudhir signs off from NDTV after 27 years
The executive editor shaped NDTV’s southern reportage for nearly three decades
NEW DELHI: Senior journalist Uma Sudhir has retired from NDTV, bringing to a close a 27-year association with the network.
Sudhir served as executive editor, heading NDTV’s south India editorial operations. Over nearly three decades, she emerged as one of the most recognisable faces of on-ground reporting from the region, with sustained coverage of politics, governance and social issues across Telangana and Andhra Pradesh.
At NDTV, Sudhir played a central role in strengthening regional journalism within national television news. Her reporting consistently connected local developments to the national conversation, ensuring stories from the field shaped policy debates beyond studio discussions. Known for her boots-on-the-ground approach, she came to represent a generation of reporters whose authority rested on fieldwork rather than prime-time punditry.
An award-winning journalist, Sudhir is a recipient of the Ramnath Goenka Excellence in Journalism Award and the Chameli Devi Jain Award. Her body of work has been widely recognised for its public-interest focus, spanning elections, governance, gender issues, rural distress, environmental reporting and social justice.
