MAM
MikasaPly from the house of Greenlam Industries launches its first digital campaign
Mumbai: Greenlam Industries, a surfacing solution brand, has introduced its first digital campaign for its flagship brand- MikasaPly. The campaign will be promoted in the five different states of South India- Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka along with Goa and Puducherry.
In a market inundated with various options for home interiors, selecting the right choice of plywood selection can often be overwhelming. Addressing this common dilemma, the brand film tackles the prevalent issue consumers face when trying to select the right product in a saturated plywood market. It showcases a couple’s quest to find the perfect plywood for their cupboard, which is frequently interrupted by a character who humorously depicts the confusion in decision-making. The film culminates with the couple revealing MikasaPly – The No Nonsense Ply, a clear and efficient solution that simplifies the selection process.
Links to the films:
1 Hindi:
2 Kannada:
3 Malayalam:
4 Tamil:
5 Telugu:
The film has been released in five different regional languages- Hindi, Kannada, Malayalam, Tamil, and Telugu across prominent platforms like YouTube, Google Display Network, and Sun NXT (OTT platform).
Expressing her thoughts on the digital campaign, Parul Mittal, Director, Greenlam Industries, said, “With the release of the digital film for our plywood brand ‘MikasaPly, we aim to lay emphasis on the convenient solution of using ‘The No-Nonsense Ply’ for all interior needs due to its superior quality craftsmanship and durability. The ‘No Nonsense’ Ply is designed to deliver the finest product by selecting the best wood for the manufacturing of plywood. Our goal is to deepen our connection with specifiers, carpenters, contractors, end consumers and solidify our brand’s presence in plywood and allied product categories in South India. The addition of plywood to our diverse product portfolio marks a significant step towards our ambition of becoming the leading player in the wood panel industry”.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
