MAM
Anil Dua bids adieu to Hero MotoCorp
MUMBAI: Hero MotoCorp has announced the resignation of senior vice-president for marketing and sales Anil Dua.
The company statement mentioned that Dua has decided to pursue an opportunity outside of the company and will continue in his current role till 24 June 2014. Dua has been with the company since 2006 and is credited with having helped the company evolve its brand after it parted ways with its 26-year-old joint venture partner Honda Motor Co. in December 2010.
Commenting on the development, Hero MotoCorp managing director and chief executive Pawan Munjal said, “He played an important role in doubling of sales volumes and increasing market share during the past eight years. I thank Anil for his contributions, and wish him all the very best in his future endeavour.”
According to a statement issued by the company, the national marketing and sales functions will continue to be headed by Sanjeev Shukla and A. Srinivasu respectively. On the other hand the national dealer development and after-sales service functions will remain with Ajay Dikshitand Rajesh Mukhija, respectively.
Digital
Apple quietly acquires photonics startup invrs.io
MUMBAI: Apple just folded a photonics startup into its empire because when you’re building the future of light, sometimes you need to acquire the blueprint. Apple has quietly acquired key assets from invrs.io, a small AI-focused photonics startup, and brought its founder and sole employee, Martin Schubert, on board, according to a regulatory filing submitted to the European Union in October 2025.
The filing reveals that Apple would take over certain assets from invrs.io while hiring Schubert, a research scientist with prior stints at Meta, Google, and Micron Technology, where he worked on advanced display, semiconductor, and optical technologies.
Invrs.io specialised in open-source frameworks for photonics research, the science of controlling and manipulating light, critical to cameras, sensors, LiDAR, and displays across Apple’s ecosystem. The startup’s tools used AI-guided design to accelerate optical system simulation, optimisation, and benchmarking, aiming to make complex engineering more accessible to AI researchers and hardware developers.
Apple has not disclosed specific plans for integrating the technology, but the acquisition points to deeper ambitions in hardware-level AI. Enhanced light-based modelling could refine camera performance in iPhones and iPads, boost sensor accuracy in wearables, optimise spatial computing in Vision Pro, and advance next-generation displays and LiDAR systems.
Though modest compared with Apple’s blockbuster deals, the move underscores the company’s push to embed AI not just in software but in the physical foundations of its devices. As custom silicon and on-device AI accelerate, photonics expertise at the intersection of light and intelligence could prove a key differentiator.
For a company that once revolutionised screens with Retina displays, quietly snapping up a photonics innovator feels like the next logical step ensuring the light inside Apple’s world shines brighter, sharper, and smarter than ever.






