MAM
Vizeum India wins Allied Blenders and Distillers media duties
MUMBAI: Close on the heels of the last week’s announcement from Vizeum on its media duties win of Jet Airways, Allied Blenders and Distillers (ABD) has now appointed Vizeum India as its media AoR (Agency on Record).
The agency with this is tasked to play an important role in ABD’s initiatives to engage its valuable consumers. This win comes on the back of a multi-agency pitch which the client had initiated two months ago.
ABD marketing head Ahmed Rahimtoola said, “Vizeum thoroughly impressed us with their thinking which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for. We look forward to this partnership taking a good shape and wish them the very best.”
Indian Subcontinent, Vizeum Indian subcontinent MD S Yesudas said, “We are delighted with this win. This talks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD. We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, led by Samarjit Rajkumar and assisted by his able team under Saumya Agarwal.”
Vizeum, part of the Dentsu Aegis Network, successfully operates in 55 countries.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
