MAM
Cannes Lions 2014: India grabs 6 Lions in PR & Direct
MUMBAI: It isn’t turning out to be a great show for Indian advertising agencies at the ongoing Cannes Lions 2014. While it has been a no show for India in Creative Effectiveness and Promo & Activation Lions, a few agencies have been able to get back some glory.
McCann Worldgroup has grabbed two Silver Lions for its campaign ‘Share My Dabba’ in the Direct category. This work was done for Happy Life Welfare with the help of Dabbawala Foundation. The campaign that aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward. All this was done through a ‘Share Sticker’. With this sticker the dabbawalas were alerted to dabbas that contained un-eaten food; they then shared these ‘marked’ dabbas with children in need.
British Airways’ ‘Magic of flying’ campaign bagged the Grand Pix in this category. The campaign was executed by OgilvyOne.
In the PR category O&M’s ‘Google Reunion’ campaign picked a Silver and Bronze Lion. This film which was first released on various digital platforms within 30 hours of release received over one million views on YouTube. In less than a week, the ad was the third most viral video on the internet. Currently, the film has over 50 million views across all digital platforms, leading to a 38 per cent increase in awareness for new search features.
According to the agency, the digital film earned 52 years (273, 34, 441 minutes) of free viewing time making it the most viewed and shared film in the history of Indian advertising.
The agency also picked up a Bronze Lion for its work done for Akanksha Foundation Schools.
The Grand Pix in this category was awarded to Creative Artists Agency Los Angeles for its campaign titled, ‘Chipotle Mexican Grill.’
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
