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Kyoorius concludes the Fourth Edition of FYIday
MUMBAI: Kyoorius – a not-for-profit initiative by Transasia Fine Papers today concluded the fourth edition of KyooriusFYIday: Future of Branding with Michael Johnson.
The seminar featured Creative Director – Michael Johnson, who is at the forefront of brand thinking worldwide, responsible for changing the way we look at brands.
Based out of London, he shared insights on branding’s past, present and future. There are certain things about branding that are irrefutable; companies, products and organizations will always need to position or reposition themselves in a market, yet many of the ‘truths’ that we took for granted are being refuted as brands look to the future.
Sharing case studies he discussed how Johnson banks re-positioned legacy brands such as Virgin Atlantic & Science Museum, in addition to turning brand theory on its head with examples culled from his global portfolio from projects spanning Japan, New York, Paris and London.
Michael Johnson, Creative Director and Principal, Johnson Banks said, “I feel Kyoorius FYIDay is a great learning opportunity and platform for exchange of new and innovative ideas. In this day and age the brand is more powerful than advertising. This has led to a paradigm shift across the USA and UK. However in India and China, I still feel the Indian creative minds need to find their Indian voice and not look at selling the international style. Having said that there is immense scope in a young nation like India with lots of interesting times ahead.”
Rajesh Kejriwal, Founder CEO, Kyoorius said, “India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. We are in a developing stage when it comes to branding and I am sure the learning’s from this FYIDay would help benefit the industry and budding talent four fold.”
Across the FYIday format, Kyoorius are working closely with D&AD’s young blood program to create value for young creative minds through an annual series of seminars and workshops.
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Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
