AD Agencies
Weekend Unwind with Bare Bones Collective’s Anuya Jakatdar
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Bare Bones Collective co-founder Anuya Jakatdar.
Jakatdar has over 13 years of experience as a journalist, creative/social media consultant, and screenwriter. She is a writer of both short and long-format content, with a flair for comedy. She has written tweets, posts, ads, sketches, funny songs, as well as scripts for both movies and TV shows.
Without further ado, here it goes…
Your mantra for life
Something Neil Gaiman said in a graduation speech that has since then become a North Star of sorts for me:
“Life is sometimes hard. Things go wrong, in life and in love and in business and in friendship and in health and in all the other ways that life can go wrong. And when things get tough, this is what you should do: Make good art.” – Neil Gaiman
A book you are currently reading or plan to read
I’m reading Tom Lake by Ann Patchett, which is basically a very literary How I Met Your Father
Your fitness mantra, especially during the pandemic
My fitness mantra is “PUT DOWN THAT CHOCOLATE ANUYA”. It’s often not very effective.
Your comfort food
Sweet Corn Chicken Soup from a Chinese restaurant that makes extremely orange food
A quote or philosophy that keeps you going when the chips are down
Wow you guys love quotes and mantras huh. I guess the answer to this will be Just Keep Swimming by poet and thinker extraordinaire, Dory
Your guilty pleasure
Filet-O-Fish burger from McDonald’s. Something about the dry and tasteless nature of that fish patty just brings me back from the brink of any abyss.
The last time you tried something new
I watched a horror movie recently, for the first time ever.
A life lesson you learned the hard way
I don’t like horror movies
What gets you excited about life?
The fact that I don’t have to ever watch a horror movie again if I don’t want to. Yay, choice!
What’s on top of your bucket list?
Sampling the local cuisine of as many countries as possible.
If you could give one piece of advice to your younger self, what would it be?
Don’t listen to your older self. She’s become damn boring and responsible.
One thing you would most like to change about the world
I’d like to change many things, but okay, if I have to pick one, I guess I’d like to banish acidity. It’s such a pesky little thing. Go away, acidity! Shoo!
An activity that keeps you motivated and charged during tough times
Sleeping. Nothing like pushing all the tough times to the next day.
What lifts your spirits when life gets you down?
Spirits
Your go-to stress buster
Reading. Always and forever.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
