Account
Maxus bags media AOR for Getit Infomedia
MUMBAI: Maxus has won the media planning duties for askme.com and askmebazaar.com. Getit Infomedia owns a portfolio of brands operating in both online & offline properties with brands including AskMe, AskMeBazaar, Freeads & Yellowpages across Indian online search, deals, marketplace and classified industry.
The Maxus New Delhi team will manage the account.
AskMe is being launched as a next generation mobile app for consumption across local search, marketplace, classified and deals. It is platform agnostic and allows consumption across voice (04444444444, ten times four), mobile (APP n WAP) and online. It has also executed some industry defining product partnerships such as with WECHAT.
Getit Infomedia marketing head Manav Sethi said “Our determination to lead the online search, deals, marketplace & classified space with clutter breaking marketing activities also drives us to ensure we work with the best of the agency to deliver on the ambition. After careful evaluation, we decided on Maxus, as it was able to bring in consumer experience beyond traditional communications.”
Maxus New Delhi GM V Narayanan added, “We are thrilled to partner Getit Infomedia. Their brands focuses on strategic thinking & smart innovations when it comes to communications solutions. This very much aligns with the Maxus way of working. We look forward to contributing to their success & work towards building the portfolio of brands in a fiercely contested market place.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
