Ad Campaigns
Coca-Cola brings ‘Coca-Cola Foodmarks’ in India, celebrating Raj Kapoor’s legacy
Mumbai: Coca-Cola India is thrilled to announce the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign. Inspired by the culture and created with the real magic of Coca‑Cola, ‘Coca-Cola Foodmarks” celebrates global “food landmarks”. These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.
As its global rollout, the launch event in India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi which brought the attendees back to the pivotal time of Hindi Cinema. It was graced by renowned Bollywood personalities, Janhvi Kapoor, Karisma Kapoor, who honored the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame!
The experience recreated Raj Kapoor’s on-set meal moments, inviting people to enter the golden age of Bollywood, the 1950s, through an immersive film set with tech-forward interactive moments using A.I. From filmy decor to special photo backdrops, stardom posters to a musical stairway, guests were treated to an interactive Coca-Cola experience. A regal entry by the Kapoor stars in vintage cars added to the overall charm of the evening. Local influencers and dignitaries were also present to experience the magic of Coca-Cola Foodmarks.
The event spotlighted Raj Kapoor’s beloved Dal Makhani paired with ice-cold Coca-Cola, paying homage to his timeless tastes and traditions. This pairing will live on as part of the menu at The Embassy in New Delhi and guests coming to restaurant can try this as an offering.
“We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture,” said Coca-Cola INSWA Sr director – marketing Kaushik Prasad. ” Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories.”
As part of the campaign, Coca‑Cola will debut immersive, in-person experiences around the world, showcasing unique experiences, each inspired by an iconic cultural moment. From the time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City food cart to scenes captured in the Hong Kong film The God of Cookery, Coca-Cola will bring to life the diversity—and unity—of their recipes for magic.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
