Brands
Autocar India and Mahindra & Mahindra unveil the success of #WomenWithDrive
Mumbai: The third edition of the #WomenWithDrive campaign jointly organised by Autocar India and Mahindra & Mahindra was the biggest yet with a record number of women participants from all over the country joining the day-long adventure drive.
The #WomenWithDrive initiative held every year to celebrate International Women’s Day aims to motivate more women to get behind the wheel and enjoy the thrill of driving. It encourages them to step out of their comfort zone by driving on highways, off-roading, and pushing their limits on an autocross track behind the wheel of a Mahindra SUV
The event commenced with a grand flag-off ceremony on the sprawling grounds of the Grand Hyatt Mumbai which has been the venue partner for the past two years. The presence of Member of Parliament North Central Mumbai, Shrimati Poonam Mahajan, added to the prestige of the event as she gave an inspirational speech to the women participants “Women are the real drivers of this country, the driving force and should always be in the driver’s seat’ she said. Shrimati Mahajan flagged off the 12 Mahindra SUV convoy with 36 women who drove to Aamby Valley. From doctors to lawyers and entrepreneurs, the participants experienced an array of activities including a highway convoy drive, a competitive autocross timed against the clock, and an off-roading exercise, all aimed at fostering confidence, skill, and safety behind the wheel.
Mahindra & Mahindra Ltd VP & head of global brand and marketing communications, automotive division Neha Anand. expressed her enthusiasm, stating, “At Mahindra, we are committed to driving change and empowering women to take the wheel – literally and metaphorically. Our #WomenWithDrive initiative, in collaboration with Autocar India, embodies this spirit. Now in its thrilling third edition, it’s been inspiring more women to explore and savour the freedom of adventure in our flagship SUVs. We invite participants to join us for a day of exhilarating experiences, witness our products in action, and share the sheer joy of driving with their circle. Here’s to celebrating more miles of empowerment and adventure as we pave the way for a brighter, more inclusive future!”
Sonia Paul, Cluster Director of Marketing, Hyatt Hotels Corporation, said, “This experience with Autocar India & Mahindra Auto was unforgettable and exhilarating. This is our second year of collaboration which is also the 20th Anniversary of Grand Hyatt Mumbai. Looking forward to more grand Memories like these.”
Sneha Soneji, Skincare & Makeup Consultant enthused. “Enjoyed bonding and making friends during the adventurous event. Everything, from the journey to Lonavala to the activities and off-roading, surpassed expectations. Videos can’t capture it all. Despite initial fear, gained remarkable confidence. Will return for more!
Pooja Jambotkar, a content creator and mom, also shared her enthusiasm, saying, “My first Thar 4×4 experience was amazing! What began as a simple drive with friends turned into thrilling drifting and off-roading. Loved it!”
With each edition building upon the success of the previous, #WomenWithDrive continues to pave the way for women to excel in driving scenarios traditionally dominated by men. Autocar India and Mahindra & Mahindra look forward to future editions, promising even more exhilarating experiences and opportunities for empowerment.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
