MAM
Absolut invites designs for ‘Absolut India edition’ bottle
MUMBAI: ABSOLUT, the world’s most iconic vodka is giving a lifetime opportunity to India’s talented artists and creative minds to design forthe first ever ‘ABSOLUT India Limited Edition’ and be part of the rich creative heritage of ABSOLUT. Launched primarily in Americas and Europe, and now India will celebrate its very own Limited Edition for ABSOLUT and join the league of rare limited editions. .
This initiative will put India on the global vodka map with the other leading markets.
The ABSOLUT Limited Editions have predominantly been designed by renowned artists, but with the India edition, ABSOLUT has decided to reach out to various artists and creative minds and to design the ‘ABSOLUT India Limited Edition’ and become a part of history. The brief is to create an India-themed, India-inspired design andadapt what their representation and love about India into a fresh, creative design. The campaign is in partnership with Talenthouse India, SEA’s leading creative crowdsourcing platform.
The selected design will be incorporated on the ‘ABSOLUT India Limited Edition’ bottles giving credit to the designer.
Announcing the initiative, Kartik Mohindra, Business Head – International Brands,Pernod Ricard India said,“ABSOLUT has built a strong association with art and creativity in a short span of time in India with it’s collaborations with leading artists such as Anish Kapoor, Subodh Gupta,Vikram Seth and Bharti Kher.
For designing of ABSOLUT India Limited Edition, we are confident that with the pool of young talent in our country, we will receive overwhelming response for this campaign.”
Commenting on the launch of the contest, Arun Mehra, CEO, Talenthouse India said, “The market is once again warming up with exciting campaigns and we have developed expertise in product packaging. We admire ABSOLUT’s creative bottles representing cities across the globe and are very proud to associate with the brand on its India initiative. At Talenthouse India, we always encourage creativity and talent through various innovative ways. Today’s youth are bustling with creativity and we are sure that through ABSOLUT’s initiative many aspiring Indian artists will get an opportunity to showcase their sparkling talent”.
The last date to submit the designs is August 06, 2014 and the winners will be announced on August 20, 2014. To know more about the contest and participate, log onto https://www.talenthouse.com/i/AbsolutIndia.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
