Brands
After Priyanka, Alia wants to know ‘Why should boys have all the fun?’
NEW DELHI: After Priyanka Chopra took to singing to have her fun, young petite Alia Bhatt has stepped in to ask viewers ‘Why should boys have all the fun?’.
Hero MotoCorp has released a new television commercial featuring Bhatt riding the new version of ‘Pleasure’, as the new brand ambassador for Hero MotoCorp replacing Priyanka.
Hero MotoCorp’s ‘Pleasure’ is one of the new generation scooters primarily meant for girls.
Earlier it was Honda Activa that grabbed everyone’s attention, and now it is the Pleasure. Not only for its beauty, but its 102cc four-stroke engine with power output of 6.74 Bhp and 7.4 Nm can give you an unforgettable ride.
The story line of the TVC shows Bhatt driving her Pleasure far away from the city. She smiles as she passes through a puddle of water. She stops for a while to steal an apple from a farmer’s apple cart and drives off as the farmer runs towards her. A young man asks for a lift but she stops for a second and drives, the camera focusing on the meter console. The screen then focuses on the tubeless tyres. She then stops at a dhaba smiling at two persons sitting there, and the screen concentrates on the mobile charger and integrated braking system. She then drives through a river, reaching her home in darkness where she replies in answer to a question that she had gone just to test the weather. The entire TV is accompanied by a Hindi-Punjabi-English song ending with the lines: ‘Why should boys have all the fun?’
The TVC also shows Pleasure does not feature gears which mean that one can easily drive it on empty roads as well as in jammed city traffic. This is the new version of Pleasure with new features and color combination. You can now have tubeless tires, drum combi braking system and ground clearance of 125 mm. The new Pleasure weighs about 103 kg, and the company is planning to introduce a few additional features like mobile charging socket and a side stand in a couple of months’ time. The fuel tank capacity of Pleasure is around five litre, and one gets enough space to store stuff under the seat.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
