MAM
Ayatiworks introduces GenAI, Ayati intelligence for the retail sector in India
Mumbai: Ayatiworks, a digital marketing agency, is to announce the launch of its next-generation AI solutions, designed to transform the retail landscape in India. With a suite of advanced AI tools, Ayatiworks promises to revolutionize e-commerce and in-store experiences, offering unparalleled efficiency and consumer engagement.
The introduction of Ayatiworks’ cutting-edge AI services marks a significant milestone in retail technology. In an industry first, their AI solutions can fully integrate and set up an e-commerce platform in a mere seven days, a pace unprecedented in the market. Ayatiworks’ AI strategies are crafted to amplify digital presence, turning casual online browsing into tangible sales, thereby increasing conversion rates and boosting the return on investment (ROI) from chatbots to analytics.
“Retail in India is ripe for a technological renaissance, and Ayatiworks’ AI is the harbinger of this change,” said Ayatiworks CEO & founder Upendran Nandakumar. “Our AI doesn’t just augment the existing processes; it reinvents them. By converting footfalls into sales and simplifying the intricate web of retail compliance, we ensure that our partners are ahead of the curve in delivering customer satisfaction.”
Ayatiworks’ AI is comprehensive, providing solutions that include customer behaviour analysis, inventory management, personalized shopping experiences, and post-sale service enhancements. These tools are designed not only to improve the customer journey but also to offer robust analytical insights that help businesses make data-driven decisions.
The retail environment in India presents a unique set of challenges and opportunities. ayatiworks’ AI leverages these to deliver a seamless and intuitive retail experience. By harnessing the power of machine learning and predictive analytics, Ayatiworks’ solutions anticipate market trends, enabling retailers to stay ahead of customer expectations.
As businesses continue to navigate the digital transformation, Ayatiworks emerges as a pivotal player in the Indian retail sector. Its AI services are a beacon of innovation, empowering businesses to embrace the future of retail.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
