Brands
OPPO India to sponsor Colors’ ‘Bigg Boss 8’
MUMBAI: OPPO India, a global technology brand with presence in North America, Europe and Asia has associated with Bigg Boss season eight as ‘Powered By’ sponsor.
The partnership with OPPO India is a strategic decision, which creates synergies between both brands as they reach out to their respective target audiences.
OPPO Mobiles India CEO Tom Lu said, “It’s been our endeavour to establish a closer connect with the Indian society ever since we became a part of it. A hugely popular show like Bigg Boss on Colors will give us a platform to come closer to the Indian masses. During the show, viewers will get to know more about OPPO’s commitment to designing beautiful technology products with an open attitude and how OPPO’s range of innovative smartphones help create fun memorable moments. We wish the show enormous success.”
Colors CEO Raj Nayak said, “We are happy to announce our association with OPPO India as the powered by sponsor for Bigg Boss season 8 and are glad that OPPO has chosen the show as a platform to launch its newest campaign. We look forward to building a positive relationship with the brand and strengthening our association.”
The Chinese smartphone brand made its entry into the Indian market in early 2014 with its flagship device OPPO N1.
Hosted by Salman Khan, Bigg Boss brings together celebrities from different walks of life as they remain isolated from the outside world while experiencing many twists and turns during their stay in the Bigg Boss house for over three months.
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
