Brands
Swiggy DineOut collaborates with DRIM Global for a social media campaign
Mumbai: DRIM Global, an influencer marketing platform announced the astounding success of a recent collaboration with Swiggy DineOut, the leading online restaurant booking platform. The partnership, aimed at amplifying brand awareness within Swiggy DineOut’s target audience, has achieved outstanding results, catapulting the platform to the forefront of the dining-out industry.
Swiggy DineOut, renowned for its seamless integration of online restaurant bookings and discounts at over 18,000 restaurants across 24 cities, strategically aligned with DRIM Global to harness its unparalleled expertise in influencer marketing. Leveraging DRIM’s innovative approach, which focuses on performance-driven influencer collaborations on a CPA basis, Swiggy DineOut successfully maximized its ROI while adhering to prudent marketing budgets.
The meticulously executed campaign by DRIM Global involved the careful curation of over 330 micro and nano influencers, carefully selected based on stringent criteria including engagement rates, relevance, and blog niche. This precision ensured the delivery of authentic brand representation and high relatability with the target audience, resulting in an exceptional level of engagement. Across various social media platforms such as YouTube, Instagram, Meta (Facebook), and others, the campaign boasted a total of 185 publications, amassing a staggering 2383596 views, accompanied by 103045 likes and 2187 positive comments.
DRIM Global head of Asia Yulia Aslamova talked about the strategic elements pivotal to the campaign’s success, stating, “Our focus on strategic influencer selection, compelling content creation, and exclusive customer deals played a pivotal role in driving engagement. By aligning with Swiggy DineOut’s target demographic, we ensured authenticity, while our emphasis on high-quality visuals and engaging captions effectively showcased app features and created a sense of urgency.”
Swiggy DineOut senior marketing manager Nikhil Karunakaran expressed his enthusiasm for the partnership with DRIM Global, stating, “We’re thrilled with the exceptional results achieved through our collaboration with DRIM Global for Swiggy DineOut! The campaign’s massive reach of 23 Lakh views from our target audience is a testament to its success. We are committed to further enhancing the DineOut experience for our users and offering unparalleled value through future influencer marketing campaigns.”
The resounding success of the Swiggy DineOut influencer campaign reinforces the effectiveness of strategic influencer collaborations in driving brand awareness and engagement. With DRIM Global’s expertise and Swiggy DineOut’s innovative offerings, the future holds boundless opportunities for continued growth and engagement within the dining-out landscape.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.
