Brands
Colgate-Palmolive marketing spend up 16 per cent in Q1-2015
BENGALURU: Consumer products player in oral care, personal care and household care space Colgate-Palmolive (India) Limited (Colgate-Palmolive) spent Rs 180.55 crore (18.7 per cent of Total Income or TI) in Q1-2015 towards advertising and marketing (ASP), which was 15.9 per cent more than the Rs 155.78 crore (17.8 per cent of TI) in Q1-2014 and 8.9 per cent more than the Rs 165.86 crore (17.8 per cent of TI) in Q4-2014. At 18.7 per cent of TI, the company’s ASP spend in Q1-2015 was the highest across 9 quarters starting Q1-2013 until Q1-2015.
Note: 100,00,000 = 100 lakh = 10 million = 1 crore
The company had spent 40.5 per cent more at Rs 688.66 crore (19 per cent of TI) towards ASP in FY-2014 versus Rs 490.07 crore (15.2 per cent of TI). Both on a quarterly basis during the nine months under consideration and across seven financial years starting FY-2008 until FY-2014, the company’s TI, and ASP show increasing linear trend in terms of absolute rupees as well as in terms of percentage of TI.
Colgate-Palmolive’s TI in Q1-2015 at Rs 963.35 crore was 9.9 per cent more than the Rs 876.61 crore in Q1-2014 and was 3.3 per cent more than the Rs 931.22 crore in Q4-2014. Its TI in FY-2014 at Rs 3629.13 crore was 12.9 per cent more than the Rs 3213.73 crore in FY-2013.
Please refer to Fig 1 below.
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Colgate-Palmolive’s ASP comprises two components – (a) Advertising, and (b) Sales promotion. Data for three financial years – FY-2012, FY-2013 and FY-2014 show the breakup of ASP into these two components.
Please refer to Fig 1A below.
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The company’s PAT in Q1-2015 was 27.2 per cent down at Rs 134.91 crore (14.1 per cent of TI) versus Rs 185.22 crore (21.5 per cent of TI) during the year ago quarter Q1-2014 and just 2 per cent more than the Rs 132.3 crore (14.3 per cent of TI) in the immediate trailing quarter. PAT in FY-2014 at Rs.539.87 crore (14.9 per cent of TI) was 8.7 per cent more than the Rs 496.75 crore in FY-2013. On an annual basis, the company’s PAT shows an upward linear trend in terms of absolute rupees, but a downward linear trend in terms of percentage of TI. During the nine quarters under consideration, the company’s PAT shows almost flat to downward linear trend in terms of absolute rupees and a downward trend in terms of percentage of TI.
Please refer to Fig 2 below.
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Colgate-Palmolive’s brands include Colgate, Palmolive and Axion. Its oral care products include toothpaste, toothbrush, toothpowder, whitening products, kids products, mouthwashes, and plax. Its personal care products include body wash, hand wash, shave preparations, skin care and hair care. Its household care products include surface care products under the brand Axion.
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Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
