e-commerce
New ‘gourmet category’ coming soon on Snapdeal
MUMBAI: Continuing its category expansion spree, Delhi-based e-retailer Snapdeal.com has become the first online major to enter into non perishable food category. In a deal with the veteran chef Sanjeev Kapoor, the e-commerce company will soon offer a gourmet section to its customers.
The industry pioneer, also known to author various cookbooks will be working closely with the website to launch the category.
Talking about his latest venture with Snapdeal.com, Kapoor said, “This collaboration will bring good quality products to India at par with the rest of the world. People here find it difficult to find good gourmet products, through this tie-up, we will be able to provide excellent products to the customers.
“All my endeavors are in line with the aim to glorify the richness of our food culture and to keep alive the traditions of the Indian kitchen. This new association with Snapdeal.com will now enable people across the country to order products like snacks, confectionery, international groceries, exotic dry fruits and nuts at their doorstep just with a simple click of a button,” he added
The gourmet category will launched with chef’s brand WonderChef which already sells some of its products on the site.
The section will include assortment of food products and beverages including ready to cook items, spreads and jams, wide range of Indian and international groceries, confectionery, chocolates and desserts.
Snapdeal VP fashion Amit Maheshwari said, “This launch will further strengthen Snapdeal’s leadership as a marketplace and a destination of choice for all kind of products across categories which fulfill customers’ both home and business requirements.”
The chef added, “We have been dealing with Snapdeal at a strategic level with our brand WonderChef which has seen huge success on the portal. So when they approached us this new deal and we jumped on board.”
Even though the chef did not comment on how much the deal is worth, he added that if someone as credible as Ratan Tata is trusts the site, it’s not tough to take that extra leap of faith.
Recently Snapdeal also tied up with Tata homes to sell houses online and also entered into a partnership with Croma to sell its electronics products online. Ratan Tata, the former chairman of salt-to-steel Tata conglomerate also bought a stake in the online retailer.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
