MAM
ARENQ appoints Avnish Arora as strategic business advisor
Mumbai: ARENQ, a leading manufacturer in the energy storage battery sector, appoints Avnish Arora as strategic business advisor. In this pivotal role, Avnish will spearhead ARENQ’s energy storage business (BESS) and battery solutions across industrial segments, including oil & gas, power, solar and renewables, telecom, IT & data centers, railways & metros, defense, and aerospace.
Avnish brings over three decades of rich experience and deep domain expertise in battery energy systems, particularly in industrial sectors such as telecom, railways, data centers, and EVs. His foray into allied electronics further augments his understanding of the industry landscape.
ARENQ CEO V G Anil said, “We are delighted to welcome Mr. Arora to our team. His extensive experience, hands-on approach, and dedication to creating a rewarding work atmosphere align seamlessly with ARENQ’s values. Mr. Arora’s leadership style emphasizes a mission-driven approach with an emphasis on performance and flexibility, which will undoubtedly propel us towards our goals and reinforce our position as an industry leader.”
Before joining ARENQ, Avnish spent 24 years at HBL Power Systems Ltd, where he played a pivotal role in establishing the EV Power Train business and implementing the “Battery as a Service (BAAS)” concept for holistic product lifecycle management. He also successfully led business diversification from telecom to railways for train collision avoidance systems and steered the specialised/customised NICAD battery business for various government organisations and metro rolling stocks.
ARENQ strategic business advisor Avnish Arora commented, “I am thrilled to join ARENQ and contribute to its continued success. I am committed to fostering a culture of excellence and collaboration, where innovation thrives, and teams are empowered to achieve their fullest potential. With a deep understanding of the industry and a customer-centric approach, I look forward to driving technological advancements and delivering innovative solutions that address the evolving needs of our clients across diverse sectors.”
Avnish holds a Bachelor of Engineering (Electronics & Electrical Communication) from Thapar Institute of Engineering and Technology, Patiala (Punjab).
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
