MAM
Twitter India appoints Anupam Dixit as its first industry manager
MUMBAI: Twitter India has appointed Anupam Dixit as its first industry manager in the country. The official handle of Twitter India (@TwitterIndia) tweeted out the following announcing his appointment.
As Twitter’s first industry manager in India, Dixit is responsible for providing support for Indian advertising campaigns leveraging the company’s platform for live, public conversations, while working with industry-leading marketers to increase engagement with their customers on Twitter.
Dixit has eight years of digital marketing experience and has had a front row seat to the evolution of the medium in India. In his last role, he was MTS digital marketing and ecommerce head, where he worked on the MTS internet baby campaign, which is now the most viewed brand commercial on YouTube among other award winning digital innovations.
Prior to MTS, he launched Blyk, a youth mobile messaging media platform, India; besides starting his first digital venture EveryMedia.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
