e-commerce
Integration with Bigg Boss season 8 gets 1 million new visitors on Snapdeal
NEW DELHI: Snapdeal.com witnessed over 1 million incremental visits as a result of its innovative programming integration on Bigg Boss Season 8. In September, 2014 Snapdeal.com, India’s largest online marketplace, announced its association with COLORS’ popular reality show Bigg Boss Season 8 as its title sponsor. Since the launch of the show, Snapdeal.com together with COLORS has introduced a series of seamless integrations which have engaged both the contestants and viewers.
As a part of the first phase of the programming integration, Snapdeal.com was seen as an integral part of the Bigg Boss house (episode13 aired on 03 October 2014), where the contestants were seen competing for points through specially designed tasks and using them to purchase products. A special shopping experience was created for the contestants through an interface showcasing products that were essential for sustenance in the house across the consumer durables and electronics categories. Through this integration, viewers got an opportunity to see the Bigg Boss contestants shop on India’s most trusted digital marketplace and also experience Snapdeal.com’s Diwali Bumper Sale.
Talking about the partnership, Snapdeal.com Senior Vice President Marketing Sandeep Komaravelly said, “This partnership was a strategic move to integrate closely with one of the most popular shows on television. Bigg Boss is a popular show and widely viewed across the country. We saw this as the perfect opportunity to reach out to as well as increase our consumer base by engaging with them directly in their homes. The response that we have received till now is encouraging, and we are looking forward to receiving the same in the future as well.”
Colors CEO Raj Nayak said, “Bigg Boss Season 8 is only getting bigger and better with every season. Joining hands with Snapdeal has given us the window to go beyond conventional integration ideas that will not only enhance the overall viewing experience for the audience but also help our sponsor to reach out to a wider audience base. In addition to the above, a special opportunity has been created for Bigg Boss fans to buy exclusive Bigg Boss merchandise from the Snapdeal website. The creation of such opportunities for our viewers as well as Snapdeal customers will enable us to draw synergies which will translate into a win-win situation for both parties. As the weeks progress, we aim to further build our partnership with multiple consumer engagement activities.”
Further, Snapdeal.com has for the first time in India, also introduced a first-of-its-kind Bigg Boss merchandise store on its website where Bigg Boss aficionados can now own memorabilia from their favorite show. A wide range of products have been specially designed which will be available to consumers on: http://www.snapdeal.com/offers/bigg-boss-merchandise.
Last week Snapdeal.com launched the “Order Order” contest for its customers. This contest allows consumers to be a part of the show directly wherein they have to select a quirky product for one of the contestants of the Bigg Boss House while citing a reason for doing so. Every week the customer who selects the most interesting combination of the product and reason, will get the opportunity of a lifetime to speak with host Salman Khan as well as one Bigg Boss contestant. For more details, log on to www.biggboss.snapdeal.com.
Snapdeal.com together with Colors has many interesting programming integrations lined up and as the show progresses, viewers will get to engage more closely with the show via Snapdeal.com.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
