MAM
IAA Young Turks Forum to host Prasoon Joshi on his ‘journey down memory lane’
MUMBAI: IAA Young Turks Forum of the International Advertising Association (IAA) India Chapter, has invited the Chairman Asia Pacific & CEO of McCann World Group India, Prasoon Joshi, to share his multi-faceted professional journey.
Kaushik Roy, President, Brand Strategy & Marketing Communication at Reliance Industries Limited will interact with him to uncover this journey, which will be followed by discussions with the young audience.
An acclaimed advertising industry leader, Prasoon exemplifies a rare breed of creativity and leadership. An icon who has built mega brands, a writer who’s been honoured with the prestigious National Award twice by the President of India and one who has garnered glory at International Awards like Cannes, D&Ad, Clio, Media, Adfest, and plethora of others, Prasoon has also authored 4 books.
Kaushik Roy has spent over three decades in the sphere of media and communication. He started his career with Hindustan Thompson Associates (JWT), Kolkata, in the Creative Department and later moved on to Account Management. Kaushik has held the positions of General Manager – South, Clarion Advertising (now Bates); Executive Director and Chief Creative Officer – Mudra Communications; Head – Corporate Brand Strategy, South Asia, at Philips.
Srinivasan K Swamy, IAA India Chapter & Vice-President, Development Asia/Pacific Region of IAA said, “IAA Young Turks Forum in its three prior events has shown how the young professionals find this very useful. We are happy to have brought out this series, which is giving an opportunity for them to listen, learn and get inspired by successful communication experts from different genres.”
“HBO has always had a strong connect with youth audiences and we are delighted to be associated with this platform that gives young professionals a chance to interact with experts from different fields,” said Monica Tata, Managing Director HBO South Asia, and Presenting Partner of the IAA Young Turks Forum.
“The IAA Young Turks Forum is very excited to bring two well-known speakers from Media, Advertising and Communication background who will connect to the audience to share a few lessons from the world of creativity and strategy and what actually inspire them, on how they could use these inspiration in their business personal & professional dealings,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chairman of the IAA Young Turks Forum Series.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
