News Broadcasting
ITV’s new education concept: Newsroom as Classroom
MUMBAI: It’s a Revolution in Media Education. A New Media Institute adds new dimensions to imparting knowledge. ITV School of Media and Management is introducing short term specialized courses, offering an opportunity to work in broadcast news channels. For the first time in the history of Media education, Newsrooms will act as classrooms. Students will get a chance to learn from professionals and will get the unique opportunities to work in professional channels.
ITV School of Media and Management is the First revolutionary Media and Management institute offering training, research and development in the audiovisual news sector. It provides a rich and dynamic environment for developing new ideas and launching new careers. A faculty of internationally recognized media makers and cutting-edge scholars engages students in a day to day work dynamics and technology of Media industry. Our programs are distinguished by their practical and professional aspects.
Media aspirants have a lot of short term certificate courses to choose from at ITV School of Media and Management. With access to the national network and professional resources at ITV, our programs provide a strong foundation for your future in media.
Our Courses will help students learn all aspect of journalism –editorial and technical. You also get an opportunity to work in a News channel for one year to put theory into practice.
“This Institute is for People who are passionate for News Media. Students who want to work in News Media and don’t get opportunities, we want to give them that platform,” says Kartikeya Sharma, Managing director, ITV Media Network.
“There’s immense competition out there and as a media person it’s our responsibility to not get lost in the confusion and deliver news with clarity and integrity. So the course at ITVSMM will not teach students from books but from real scenes as the action unfold.”
The ITVSMM initiatives delivers the highest calibre of training, launches careers and helps build sustainable businesses to compete in the international industry. The ITVSMM strategy is to cater to the immediate demand for the skills and knowhow of audiovisual news industry and businesses operating in and on demand of the economy.
ITVSMM is an endeavour by India’s leading English and Hindi TV news channels Newsx and India News. The emphasis is not on just theoretical but on practical knowledge. This school also ensures 100 % guaranteed job placement in ITV news channels. ITV Network is India’s fastest growing news network, with two national news channels, NewsX – India’s No 1 English News Channel and India News – India’s Leading Hindi News Channel. ITV Network also has a dominant presence in the Hindi heartland with its four regional news channels India News UP / Uttarakhand, India News Rajasthan, India News Madhya Pradesh / Chhattisgarh and India News Haryana. The network also runs two popular newspapers Aaj Samaj – North India’s Fastest-Growing Hindi Daily and The Sunday Guardian – India’s Finest Sunday Newspaper.
ITV Network employs more than 2000 people across 25 bureaus and offices in India and reaches cumulatively 91 million viewers and readers on a regular basis. ITV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country.
Faculty at ITV School of Media and Management consist of award-winning professionals with years of on-field experience and outstanding research work.
The ITV School of Media and Management personify the philosophy of blending educational excellence with latest advancements in technology. Graphics and production labs, studio, PCR, Furnished classrooms will invite students and faculty to study, work and collaborate.
The School provides Opportunity to learn in as many as seven state of the art TV studios, TV newsrooms, assignment desks, output desks, NRCS (newsroom computerized systems), ingest department, teleport system of India News.
Courses offered in ITVSMM includes -: Graphics and animation, Video-editing, Videography, Broadcast journalism, Studio production (PCR) and Social media management.
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
