Brands
DSK Motowheels brings Benelli to India
Mumbai: DSK Motowheels, one of India’s established and strongest players in the Superbike industry today announced a landmark partnership with well known Italian motorcyclinglegend – Benelli.
Benelli commenced operations in the year 1911, making them the oldest Italian motorcycle company.The firms colourful journey began as the ‘Benelli Garage’ in 1911,where 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico and Antonio (also known as Tonino)worked together passionately repairing and manufacturingmotorcycles. Benelli went on to earn accolades in the action packed world of motorsports, with Benelli bikes quickly earning the illustrious distinction of playing a key role in over a thousand victories in the Italian, European and World racing championships since 1939. Born of this rich, pure lineage, Benelli today boasts an impressive range of capable, globally respected Superbikes that marry heritage, innovation, styling and technological prowess. Benelli’sdistinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide riders from all walks of life a pure, high performance experience.
Mr. Frank Zhuang,Board Director of Benelli QJ SRL who was present at thehistoric tie-up announcement said “After establishing our footprint in nearly 30 countries like Italy, Germany, France, China, UK, USA, Australia and Spain to name a few, we now wish to introduce some of the world’s best designed and performing superbikes to the second largest two wheelermarket in the world. The Indian two wheeler marketis growing at a volume of 10-12% and is set to achieve a size of 21-23 million units by 2015-16.”
“Indian market is the most important market for Benelli, and this will become one of the biggest markets for us in terms of sales. Our partner DSK has aprofound knowledge and good experience in theIndian Superbike market.DSK Motowheels are today thefastest growing Superbike Company in India with strong financial power. We firmly believe Benelli will have great success in India with DSK as its partner, by launching right products at the right time with the right pricing,” he further added.
Mr. Shirish Kulkarni, Chairman of DSK Motowheels said “We are extremely proud to partner with the oldest Italian Motorcycle brand Benelli and excited to bring the largest range of Italian superbikes into India. We are confident we will revolutionize the Indian Superbike Industry with our understanding and experience in the Indian Superbike market, and the ability to put up a wide dealer network coupled with an impressive line-up of Benelli superbikes that offers something for every rider”.
The company has showcased the largest range of distinctively Italian flavored bikes seen in India to date, including the sporty looking Tornado Naked Tre,or TNT superbikes that include the in-line, two cylinder TNT 302, the in-line, four-cylinder 600cc TNT 600 ias well as TNT 600 GT, the 898cc, in-line, three-cylinder TNT899 and 1131cc, also in-line, three-cylinder enginepowered TNT1130R, a 155bhp plus superbike.
DSK Motowheels will play a pivotal role assembling and selling Benelli bikes across the country and supporting them with a good backup of service and spares. Elaborating on their marketing plans Mr. Kulkarni said that DSK Benelli will set up exclusive dealerships in 20 cities over the coming 6-8 Months.An Initial round of dealerships will come up in the Indian cities of Mumbai, Pune, Delhi, Hyderabad, Bangalore, Chandigarh, Chennai andKolkata in next 3-4 months.
This landmark Indo-Italian tie-up paves the way for a high-end bikingexperience through Benelli’s extensive bike range, giving Indian bikers their ticket into the club of thoroughbred motorcycling aristocracy.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
