e-commerce
Shah Rukh Khan joins the e-commerce wagon
MUMBAI: From industry veterans to Bollywood superstars, everyone wants to be a part of the red-hot Indian online retail market. The latest to board the e-commerce train is the King of Bollywood Shah Rukh Khan who has signed on as the brand ambassador for the fashion e-tailer Yepme, which is his maiden association with an online commerce player.
The brand will introduce the legendary actor who is often touted as the national style icon as its brand ambassador, through an extensive television campaign for its upcoming Autumn-Winter collection 2014.
Expressing his excitement at joining hands with Yepme.com, the baadshah of Bollywood said, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm!”
According to media reports, the deal with the Gurgaon-based company is structured in a way that lets the actor pick up a stake in Yepme going forward.
Speaking on the announcement, Yepme.com co-founder and COO Sandeep Sharma said, “We are thrilled to have Shah Rukh on board. This association will definitely help build a strong connect between the brand and his fans across the country. Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme.”
“He is the King of hearts, extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme are all about,” he added.
Further it is also learnt that the four-year-old company has got on board Prasoon Joshi to work on the new campaign that goes live on 10 November. Their plan is to spend Rs 15-20 crore over the next three months on its multi-media advertising campaign featuring SRK in an attempt to fight its bigger rivals.
Earlier this year, Yepme had signed some of the other known faces of Bollywood like Farhan Akhtar and Sonu Sood its brand ambassadors.
e-commerce
Indian used car market matures with steady 6-10 per cent monthly sales in 2025
Cars24 report shows Baleno tops charts, Tier-2 cities drive 62 per cent demand and financing hits 52 per cent.
MUMBAI: Buckle up India, the used car market isn’t just cruising anymore; it’s shifting into a smooth, confident overdrive, proving that pre-loved wheels have officially become the nation’s smartest first choice. According to the latest Gears of Growth 2025 report by Cars24 and Team-BHP, every single month chipped in a rock-steady 6-10 per cent of annual volume in 2025. No wild festival spikes, no desperate year-end discounts just consistent, need-driven buying that screams market maturity.
Discovery has gone fully digital, with trust now riding shotgun on video. Pre-delivery inspections were googled by over 1.7 lakh Indians last year, while Youtube reviews turned casual scrollers into confident buyers. Even AI is steering decisions: search volumes for “buy” rocketed 7.2x, “new car” 8.1x, “sell” 2.3x and “challan” a whopping 9x year-on-year, with overall AI queries surging 6.7x.
The old NCR monopoly is history. Maharashtra now leads with 20.1 per cent share (up from 16.4 per cent), Karnataka jumped to 16 per cent (from 10 per cent), Gujarat surged to 13.1 per cent (from 8.7 per cent), Uttar Pradesh climbed to 12.5 per cent, Tamil Nadu to 11.7 per cent and Telangana to 10 per cent. Delhi’s slice shrank dramatically from 13.8 per cent to 5.8 per cent, and Haryana from 10.7 per cent to 5.6 per cent. The centre of gravity has clearly shifted: Tier-2 cities now command 62 per cent of sales versus 38 per cent in metros.
Hatchbacks still steal the show with 52 per cent share, SUVs revved up to 32 per cent (up sharply from previous years), while sedans eased to 16 per cent. Baleno became India’s undisputed used-car king at 15.5 per cent, followed by Grand i10 at 13.2 per cent and Kwid at 11.3 per cent. Nexon, Tiago, Elite i20, City, Swift, Amaze and Creta rounded out the top 10, with compact SUVs and feature-packed rides clearly winning hearts.
Buyers are spending more average selling price settled at Rs 5.47 lakh but not uniformly. Karnataka led at Rs 5.06 lakh thanks to newer models, Tamil Nadu at Rs 5.49 lakh, Maharashtra Rs 5.06 lakh, Gujarat Rs 5.05 lakh and Uttar Pradesh the most value-driven at Rs 4.90 lakh. Petrol ruled with 84.5 per cent share, diesel 9.46 per cent, petrol+CNG 5.96 per cent and EVs/hybrids a tiny 0.08 per cent. Manuals still dominate at 72 per cent, automatics at 28 per cent, with younger buyers, women and metro residents leaning more towards self-shifters.
Silver emerged as the nation’s favourite shade (over 30 per cent), teaming with white to claim 57 per cent of all cars. Financing is now the real hero, 52 per cent of buyers went the EMI route in 2025 (average Rs 11,400 monthly), up dramatically from 23 per cent in 2024, with non-metro markets hitting an impressive 58 per cent penetration. Digital lending handled the heavy lifting, especially for cars above Rs 7 lakh where financing crossed 60 per cent by early 2026.
From AI-powered confidence to feature-packed upgrades and EMI-friendly ownership, 2025 proved one thing loud and clear: India isn’t just buying used cars, it’s choosing smarter, bolder and far more exciting rides than ever before. The future of driving? It’s already on the road, and it’s looking remarkably well-certified.
