News Broadcasting
NBA and IBF to approach govt bodies regarding broadcasting woes
MUMBAI: The broadcasting industry of India has been facing several issues right from carriage fees to the imposition of the ad cap. In order to reduce the burden on the broadcasters, the Indian Broadcasting Foundation (IBF) and the News Broadcasters Association (NBA) have now decided to unite and present their views to the highest authorities in India.
India TV chairman and editor in chief Rajat Sharma who is also the NBA president and the IBF vice president of strategic affairs, said that the two bodies will meet the Prime Minister Narendra Modi, the Finance Minister Arun Jaitley and the Information and Broadcasting Minister Prakash Javadekar to make them aware about the growing cancer called carriage fees. ”We will also show a revenue model that MSOs can adopt so that we don’t become dependent on carriage fees,” said Sharma.
Regarding ad cap he said that they will show the ministers the kind of revenue loss the channels will incur if the 10+2 minute ad cap is implemented. The case is currently being fought by the NBA in the Delhi High Court. “We will request for the 12 minute advertising cap to be removed from the licencing conditions,” he said. The NBA president added that no channel, be it a news channel or a GEC, wants to show more than five minutes of advertising but the revenue model forces them to do so. “None of us want to compromise on programming,” he said.
The new ratings system that will be applicable once BARC India starts its operations, should be transparent, he said. ”Till the time these issues are not addressed, the industry will keep suffering,” he opined.
While speaking to indiantelevision.com, Sharma said that the meeting is expected to happen in the next few days.
Sharma was addressing a keynote at the Seventh Indian News Television Summit, organised by indiantelevision.com where he discussed the role of a news channel and the challenges and hurdles that they face.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
