Account
Havas Media wins integrated media duties for OCM India
MUMBAI: Havas Media Group India has won the integrated media business of OCM brand in India in a multi-agency pitch. The account includes traditional and digital media duties.
OCM India marketing head Debashis Paul said, “The new brand positioning and the identity of OCM are crucial to the forward path of the brand. The OCM repertoire of products has been expanded to include ready-to-wear this winter and women’s wool based executive wear. OCM has to communicate to the new generation customers across the country and build traction in the offline and online space.
There is also the task of creating niche suiting brands like Piacenza from Italy and Burlington from USA brought to India by OCM. We were looking for a media agency team that would be passionate about the fashion space and keen to build a strong brand. The Havas Media team understood our needs. Their category expertise and attitude toward value creation in media made them our agency of choice.”
Havas Media Group India and south Asia CEO Anita Nayyar said, “We are very happy that OCM has entrusted us with their media mandate. We at Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market. We believe in building Meaningful Brands and we are confident that we will be able to make solid contribution in building the OCM brand with its new target customers.”
“The win is another feather in our cap – a strong Indian brand and another integrated media win. The year has been great for us with a series of integrated wins. We look forward to working with the OCM team”, added Havas Media India managing director Mohit Joshi.
Havas Media recently won the integrated media mandate of Assetz Property Group, Borosil, World Kabaddi League, Yepme.com, retained MTS India and won the digital duties of XOLO mobile.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
