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Chrome Data: Eight metros gain the most in week 45
MUMBAI: The weeks 45 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw the eight metros gain the most.
Business News topped the list with 3.5 per cent jump. Zee News with 81.9 per cent OTS gained the most in the genre.
English Movies too jumped by 3.5 per cent with Pix continuing its rein in the genre with 72.3 per cent OTS.
English News with 2.7 per cent and English Entertainment with 2.4 per cent followed suit. Times Now with 84.5 per cent OTS and AXN with 67.8 per cent OTS topped their respective genres.
Sports, across India, saw the maximum loss of 1.1 per cent. DD Sports with 72.8 per cent OTS ranked first.
It was closely followed by Infotainment channels across the country with fell by 1 per cent. Discovery with 86.1 per cent OTS topped the genre.
In the Hindi speaking market (HSM), Hindi News and Religious channel fell by 0.4 per cent and 0.3 per cent. ABP News with 95.6 per cent OTS and Aastha with 96.5 per cent OTS continued their run in the genre.
MAM
Infinix Note Edge launches tomorrow with Yashasvi Jaiswal campaign
#WorldTakeNote film backs performance over hype as brand pushes AI-powered smartphone.
MUMBAI: Infinix isn’t waiting for the world to notice, it’s serving notice with a sharp new edge. The brand today unveiled the Note Edge, set to launch tomorrow, alongside a high-impact 77-second film featuring young Indian cricket sensation Yashasvi Jaiswal that captures its core mantra, performance over noise. The #WorldTakeNote campaign draws a clever parallel between Jaiswal’s rise from doubted talent to youngest Indian to score 1,000 Test runs in a calendar year before turning 23 and joint-fastest to 2,000 Test runs in 40 innings and Infinix’s own challenger story. It champions raw calibre, consistent delivery and letting results silence the doubters, rather than chasing headlines.
Jaiswal, now brand ambassador for the Note series, said, “I have always believed that hard work, preparation, and self-belief matter more than noise around you. Together, we are launching the Note Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”
The Note Edge arrives loaded with cutting-edge specs, Android 16-based XOS 16 for smoother personalisation and fluid animations, smarter AI features, India’s first MediaTek Dimensity 7100 SoC, ultra-fast charging, a sleek 7.2 mm design and a One Tap AI Button. Positioned as an all-round performer, it balances strength in design, display, power, camera and durability no single hero feature, just integrated everyday excellence for students, gamers, creators and ambitious first-timers.
Havas Creative India, MD & chief creative officer Anupama Ramaswamy summed up the vibe, “Gen Z doesn’t wait for the world to take note. They make sure it does… Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”
The phone will be available tomorrow on Flipkart, the official website and retail stores nationwide. In a market flooded with flashy claims, Infinix is betting the quietest way to stand out is to let the specs and Jaiswal’s straight-drive swagger do the talking. Whether you’re team cricket or team tech, tomorrow’s launch promises to give both a fresh reason to pay attention.
