Ad Campaigns
Swiggy launches ‘Delivering Safely’ a nationwide charter for delivery partner safety
Mumbai: Swiggy, India’s leading on-demand convenience platform, has launched a nationwide road safety charter, ‘Delivering Safely,’ to bolster its commitment towards the safety of its delivery partners.
As a leading player in food, quick commerce and other on-demand services, Swiggy has over three lakh delivery partners across 600 plus cities in the country. As Swiggy remains committed to providing unparalleled convenience to its users, it recognises the imperative of ensuring a safer environment for its delivery partners, facilitating quick and easy assistance in times of need. Swiggy’s delivery partners cover a staggering 3.6 billion kilometres annually or around 90,000 trips around the earth’s equator.
Over the last few years, Swiggy has made consistent efforts to create awareness among its delivery partners, making it easier for them to report a safety incident and for Swiggy to respond swiftly. The Delivering Safely charter builds on these measures that include:
Accidental medical coverage: Coverage of Rs 2 lakh along with Rs 10 lakh death cover. The company has disbursed over Rs 31 crores in insurance claims in FY23.
Free, on-demand ambulance: In an industry-first move, Swiggy announced a free, on-demand ambulance service for its delivery partners and their families last year. The average response time of the ambulance service is 11 minutes.
Loss of pay: To ensure continued income in case of any untoward incident and during the subsequent recovery, Swiggy provides a minimum guaranteed amount to its delivery partners, pegged to the average income earned in the respective city.
Road safety awareness workshops: As per the Ministry of Road Transport and Highways, Government of India, most road accidents occur “due to carelessness or lack of road safety awareness of road users. Hence road safety education is as essential as any other basic skills of survival”. Swiggy conducts road safety workshops in collaboration with state traffic police departments to promote awareness and safe driving practices among its delivery partners.
Safety gear: Access to advanced road safety gear such as reflector helmets, jackets, and raincoats.
Advanced telematics: A developing project to help Swiggy delivery partners better understand and learn from their driving behaviours and stay safe. Data science will be used to monitor driver behaviour, especially of high speed, sudden acceleration, and abrupt brake use, to identify at-risk delivery partners and plan their specialised training.
Swiggy food marketplace CEO Rohit Kapoor emphasised the company’s commitment to road safety, saying, “Swiggy’s mission is rooted in making urban life more convenient for our customers. Improving road safety in our cities is not just a goal; it’s a necessity for enhancing the daily lives and safety of everyone. Congestion is a genuine concern, and as providers of food delivery, quick commerce, and other on-demand services, we believe we’re playing a practical role in alleviating this issue.”
“While we are doing our part in bringing convenience to consumers, to do this safely is paramount. Through a comprehensive road safety charter that spans educating, energising, and equipping our fleet with the right training and gear, Swiggy will continue to deliver safety for our partners, ” he added.
As the first activity under this formalised charter, Swiggy conducted a road safety program in Jaipur today to create awareness of road safety regulations and accident prevention strategies. Held in the presence of Sagar (IPS), DCP Road Traffic, Jaipur and Swiggy food marketplace CEO Rohit Kapoor, marking a collaborative commitment towards creating safer roads in the state.
The event also included the distribution of Swiggy’s new helmets among delivery partners.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
