Kids
Warner Bros. appoints Exelixi to expand Kids WB stores across India
MUMBAI: Warner Bros. Consumer Products (WBCP) India has signed a deal with Exelixi Management, to roll out Kids WB stores across the country over the next five years.
Kids WB – Warner Bros. Consumer Products’ latest retail concept – houses all Warner Bros. licensed merchandise across its categories and properties under one roof, making it a fun and engaging place for kids and a convenient destination for Mums and Dads.
Through Kids WB stores, consumers can purchase apparel, accessories, footwear, toys, stationery, home décor, books, food, personal care and other merchandise featuring beloved Warner Bros. properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes including Superman and Batman.
Exelixi will expand the Kids WB stores from the current count of four to 75 across India over the next five years.
WBCP India, managing director Javier Garza is excited to have Exelixi on board to help Warner Bros. expand its presence and bring world famous brands to India.
“As part of our retail strategy, we’re focused on expanding our reach of products through a one-stop-shop for our entire Warner Bros. branded merchandise range,” said Garza.
“Exelixi clearly understands our business model and has a strong knowledge of the Indian retail market, so we are confident the roll out will be a success.”
Exelixi Management director Prasar Sarma, is also thrilled to begin work with Warner Bros. Consumer Products.
“We admire Warner Bros. Consumer Products for its fearless expansion into India’s retail market and its ability to explore options that are unique to the industry and consumers,” Sarma said.
“Product licensing is a fast-growing market in India and we hope to learn from them in the same way they can learn from us.”
Kids WB stores will have two retail formats including stand-alone stores housed in prominent malls in major city centres; and shop-in-shops or branded corners housed in department stores and hyper markets.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
