Brands
DHFL signs Shah Rukh Khan as brand ambassador
MUMBAI: DHFL, a housing finance company, has announced Shah Rukh Khan as its brand ambassador. This is the company’s first such brand association in its 30 year journey of providing financial access for home buying amongst Indian customers.
DHFL chairman and MD Kapil Wadhawan said, “We are extremely pleased to have Shah Rukh Khan as DHFL’s brand ambassador. Today, DHFL is on its way to becoming a large financial services institution, reaching out to customers across the country, with its customised products and solutions. Shah Rukh Khan, with his people connect driven by diverse performances, has enthralled Indians over the years. This resonates with our brand philosophy of being able to cater to customers with tailor-made financial options, designed to suit their evolving needs. In this context, Shah Rukh Khan is a perfect brand ambassador in our endeavour to connect with every Indian for their financial well-being, today and in the future.”
Shah Rukh Khan said, “It is an honour to be associated with DHFL. I truly believe that owning a home is the first step towards ensuring a secure and confident future for every family. I personally believe that DHFL’s mission of enabling home ownership amongst every Indian is as relevant today, as it was 30 years ago when DHFL began operations. It is exciting that, now I am associated with them as a brand ambassador in their journey of catering to customers with effective and relevant financial services products.”
DHFL has been marketing its solutions to customers across 550 locations in India through national and regional level advertisement and event campaigns.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
