Brands
Gulf launches unstoppable army campaign: Excuses CSK players and fans take centre stage
Mumbai: Gulf Oil Lubricants India, a leading player in the Indian lubricant industry, is thrilled to announce its innovative campaign for this T20 season, titled “Gulf Unstoppable Army”. In a groundbreaking move, Gulf Oil has decided not to feature Chennai Super Kings (CSK) players in its advertisements this season. Instead, the brand has launched an announcer film on digital platforms to highlight this novel approach, empowering CSK’s passionate fan base to create the advertisements, thereby giving the players more time to train and aim for their sixth title.
The campaign’s launch was made by a revealing behind-the-scenes film, offering a glimpse into this innovative approach. Picture a bustling set, filled with anticipation. As CSK’s beloved players, led by MS Dhoni, step onto the scene, there is a palpable energy. Yet, Ravi Chawla, MD & CEO of Gulf Oil Lubricants India Ltd, unveils a different agenda – one centred around giving the players the space they need to excel. “This season, Gulf is giving you the gift of time,” he declares, stressing the importance of their undivided attention on the game.
CSK CEO Kashi Viswanath underscores the significance of this decision, providing the players with an opportunity to refine their skills. The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand’s commitment to both the team and its loyal supporters.
Gulf Oil Lubricants India MD & CEO Ravi Chawla commented, “This year, we are taking a fresh approach by celebrating the true spirit of cricket and its passionate fans. The Gulf Unstoppable Army campaign is a tribute to the unwavering support and passion of the CSK fan base. We believe that by giving our beloved CSK players the gift of time, we are not only supporting their quest for another title but also engaging the fans in an unprecedented way, making them an integral part of our journey.”
Dentsu Creative West group executive creative director Ajeet Shukla adds, “The T20 season is that challenging phase of advertising where you’ll have to & must do something disruptive and good to get noticed. That’s what our attempt has been this time with the idea of not using CSK players for Gulf Ads. Instead giving back the time to practice and hopefully emerge as Champions for the 6th time. Now you must be wondering who’ll be making ads for us. Fans will. Something super interesting is coming soon.”
The Gulf Unstoppable Army campaign is a unique initiative that fosters a deeper connection between the brand, the fans, and the team. Leveraging digital platforms for the campaign’s launch and subsequent fan-generated content, Gulf aims to create a cohesive and engaging narrative that celebrates the spirit of cricket and its supporters. While primarily digital, the campaign will also extend its reach to TV and outdoors, ensuring widespread visibility and engagement.
The brand campaign film will be featured across digital platforms including YouTube, Facebook, and Instagram.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
