MAM
Bausch & Lomb Forays into India’s Thriving $230 Million Aesthetics Market
Mumbai: Contact lens major, Bausch & Lomb has entered into India’s booming aesthetic market with launch of leading U.S. brands like ‘Thermage’ & ‘Fraxel’. The move comes in to address the burgeoning $230 million Aesthetics market. According to rough industry data, India performs 1.1 million cosmetic procedures every year.
Bausch & Lomb intends to cater to India’s HNI’s (high net worth individual) segment who are looking & demanding for world-class aesthetic treatments. It will come up with wide range of invasive & non-invasive aesthetic treatments into the anti-ageing, skin tightening, body-contouring and skin enhancement segment. Brands like Thermage, Fraxel and Clear+Brilliant being launched now. Other brands like Liposonix, Vaserlipo, Vasershape and Isolaz will be launched at market appropriate time.
These brands are targeted at top Indian cosmetologists including dermatologists and leading chains of skin care clinics who will further offer the treatment to end-consumer. Currently in India, such aesthetic procedures from a leading cosmetologist in metros, may cost anywhere between $300-$1300 per treatment.
The company intends to achieve a 10% market share in next 2-3 years, especially in the non-invasive segment, said Mr. Sanjay Bhutani, Managing Director, India & SAARC at Bausch & Lomb India.
Talking about the Vision for Bausch & Lomb aesthetics business, Mr. Bhutani said, “With over 7,000 customers worldwide who have been using our brands, our products have already been used for over 2 million treatments across 100 countries. Our devices are a combination of science, substance & style. Now, beauty conscious Indian consumers will also have access to best-in-class aesthetic treatment.”
Bausch & Lomb India owns more than 60 % market share in lens category and around 90% market share in lens care category, also offers the most comprehensive portfolio in IOL’s, Phaco machines and other eye health products.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
