MAM
Ipsos appoints Deepak Singh as marketing business head
MUMBAI: Ipsos has appointed Deepak Singh as executive director and head of Ipsos Marketing business in India. He will be based out of Ipsos Bengaluru office and will report to Ipsos Research MD Amit Adarkar.
“Ipsos InnoQuest, Ipsos MarketQuest and Ipsos UU WSBL’s under Ipsos Marketing umbrella comprise a significant part of our business. In order to drive Client satisfaction and aggressive business development amongst our Marketing WSBL Clients, we have created a new leadership role in India which Deepak will head,” said Adarkar.
Singh will be responsible for P&L of Ipsos Marketing business in India except Ipsos Healthcare. Ipsos InnoQuest head and executive director Vidya Sen, Ipsos MarketQuest head and executive director Shubhranshu Das and Ipsos UU head and executive director Rinku Patnaik will report to him.
“I am delighted to join Ipsos Marketing business, which helps clients to transform insights into a distinctive competitive advantage. Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes,” said Singh.
He added, “Integration of Ipsos Marketing business in India will help us better coordinate and our aim will be to provide our clients end-to-end marketing research solutions in order to help them uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.”
Prior to joining Ipsos India, Singh was officer at Kantar Japan responsible for non-Japanese global accounts based at Tokyo. Immediately before that he was working as TNS India as managing director – south, looking after south India and Sri Lanka business based out of Bangalore.
Singh is not new to Ipsos as he has previously worked with Ipsos India as executive director and country manager based at Mumbai after an internal relocation from Ipsos Singapore in 2007.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
