MAM
TV’s 10% growth will add to AdEx growth in 2015 in India, predicts ZenithOptimedia
MUMBAI: The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope of ‘aache din’.
It has been just over six months of the newly elected government led by Prime Minister Narendra Modi and it seems to have captured the collective consciousness of the country. And as the year comes to an end, ZenithOptimedia’s Advertising Expenditure Forecasts says that falling food prices as well as oil prices have contributed to a reduction in the Consumer Price Inflation to a historic low of 5.52 per cent in October. IMF and World Bank have forecast an identical 6.4 per cent growth in 2015, up from 5.6 per cent in 2014. The stock market index has crossed 28000, up from 20000 in November 2013.
Hence, we enter 2015 with a strongly positive consumer and business sentiment, albeit recognising that consistent on-ground delivery and reforms will be needed to keep this sentiment up. Hence, cautious optimism, though with way more optimism than same time last year, is still the right expression.
The agency expects consumption to continue picking up, with passenger car and utility vehicle sales turning positive, credit card spending on the rise, loans for durables growing. From an ad-expenditure point of view, FMCGs will continue their dominance but given the weak monsoons, some categories might stay flat or have slow growth. High growth is expected from telecom, e-commerce, mobile phones, cars and two wheelers, retail, realty and the BFSI sector. 2015 will also be the year of ICC Cricket World Cup, which will also be a trigger to growth in ad expenditure.
And with the new TV measurement system scheduled to launch in 2015, as is the much-awaited phase III expansion of FM Radio. Regional media, across print, TV and all other media continues to drive growth in media consumption. With internet base increasing to 250 million, smartphone ownership expected to reach 200 million by 2014 end, and the country awaiting the launch of 4G services by telecom operators, online and mobile will continue to see the maximum growth rate. Digital advertising however, has become dearer as the government decided to re-impose service tax.
Given these factors ZenithOptimedia expects the ad-ex to grow by 12 per cent to Rs 40,307 crore, at an overall level in 2015, as against 10.7 per cent in 2014 (over 2013). This growth will be primarily fuelled by print at 12 per cent, TV at 10 per cent and online and mobile at 25 per cent. Other media are expected to grow between 5 – 10 per cent.
Global forecast
The year 2014 continued the trend of seeing the rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5-6 per cent a year over the next three years.
According to ZenithOptimedia, global ad spend will grow 4.9 per cent to reach $545 billion in 2015. The global economy is expected to improve (the IMF predicts 3.8 per cent global GDP growth in 2015, up from 3.3 per cent in 2014), but advertising faces a tough year-on-year comparison after the Winter Olympics, World Cup and US mid-term elections in 2014. Ad spend growth will therefore be slightly below 2014’s 5.1 per cent.
2016 will be a quadrennial year – with the Summer Olympics, US Presidential elections and the UEFA European Football Championship – and we expect these events to propel ad spend to 5.6 per cent growth that year, before it slips back to 5.2 ad spend in 2017 in their absence.
Midnight celebrations have become a beloved tradition across India. Whether it’s a birthday, anniversary, or special milestone, many people now prefer starting the celebration exactly when the clock strikes twelve. At the heart of these midnight surprises is one essential element, a cake. Over the years, Ferns n Petals cakes have become a popular choice for people planning these late-night celebrations, thanks to their variety, presentation, and reliable delivery services.
Known for combining creativity with convenience, Ferns n Petals has built a reputation for offering cakes that suit almost every occasion. From elegant anniversary cakes to fun birthday designs, the brand’s collection has helped make midnight surprises more memorable for people across the country.
A Wide Variety of Cakes for Every Occasion
One of the biggest reasons Ferns n Petals cakes have become a go-to choice for midnight celebrations is the wide selection available. The brand offers everything from classic flavours like chocolate truffle, black forest, and red velvet to more elaborate options such as designer cakes, photo cakes, and fondant creations.
This variety allows customers to pick cakes that match the theme of their celebration. Whether it’s a romantic anniversary surprise or a cheerful birthday gathering, there is usually a cake design that fits perfectly with the occasion. The ability to customise cakes with personal messages or themed decorations adds another layer of excitement for people planning midnight celebrations.
Designer Cakes That Make a Statement
Presentation plays a huge role in celebrations today. Cakes are no longer just desserts; they often become the centrepiece of the event. Ferns n Petals cakes are known for their attention to detail, with designs that range from elegant floral decorations to creative themed cakes inspired by hobbies, professions, or favourite characters.
Many people planning midnight surprises prefer visually appealing cakes because they become the highlight of the celebration photos. With carefully designed cakes that balance flavour and aesthetics, FNP has managed to make its cakes both delicious and visually impressive.
Freshly Prepared and Carefully Delivered
Another reason Ferns n Petals cakes are widely preferred is the emphasis on freshness and quality. Cakes are typically prepared close to the delivery time and packaged securely to ensure they arrive in good condition. Delivering cakes at midnight requires careful planning and logistics, especially in busy cities. Reliable packaging and handling help maintain the cake’s shape, taste, and overall presentation. This attention to detail has helped FNP maintain customer trust when it comes to special occasion deliveries.
Cakes for Every Celebration Style
Not every celebration is the same, and people often look for cakes that match the mood of the event. Some prefer elegant multi-layered cakes for anniversaries, while others choose playful themed cakes for birthdays.
The diverse range of Ferns n Petals cakes allows customers to select cakes based on their preferences, whether they want something simple and classic or bold and creative. Options like photo cakes, heart-shaped cakes, and themed cakes have become particularly popular for midnight surprises because they add a personal touch to the celebration.
Convenient Ordering and Reliable Delivery
Planning a midnight surprise can feel a bit overwhelming, there’s timing, gifts, and everything in between to think about. That’s where Ferns N Petals makes things simple. Ordering cakes online is quick and hassle-free, letting you focus more on the celebration and less on the logistics.
Customers can easily browse a wide selection of cakes, pick their favourite flavours and sizes, and schedule delivery as per their convenience. With options like same day delivery, midnight delivery, and pan India delivery, pulling off a perfectly timed surprise becomes much easier, even if it’s a last-minute plan. For many, it’s this reliability and flexibility that makes every celebration feel smooth, special, and right on time
Creating Memorable Celebration Moments
For many people, the cake cutting moment is the highlight of the celebration. It’s the moment when friends and family gather, wishes are shared, and memories are created. Cakes often become the focal point of photographs and videos that capture these special occasions.
Because of their design, variety, and reliability, Ferns n Petals cakes have become closely associated with these memorable midnight moments. Whether it’s a surprise birthday celebration at home or a romantic anniversary gesture, the cake often plays the most important role in bringing the celebration together.
A Sweet Start to Special Days
Starting a celebration at midnight has become a meaningful tradition for many families and friend groups. It marks the beginning of a special day in a joyful and memorable way. With their wide range of flavours, elegant designs, and dependable delivery services, Ferns n Petals cakes continue to be a popular choice for those planning these moments.
As celebrations evolve and people find new ways to surprise loved ones, cakes will always remain at the centre of these gatherings. For many, choosing the right cake is the first step in creating a memorable midnight surprise, and that’s where FNP’s cakes continue to play a significant role.
