Its latest forecast shows advertising marching into 2026, fuelled by AI hype and tariff relief
Traditionally TV-heavy categories will increase their digital ad spends in 2022
India’s growth to reach $8.2 bn, but 2021 investment will not fully recover 2020’s losses
MUMBAI: Exceeding user addition forecasts, Netflix’s first quarter (Q1) earnings were in line with expectations while revenue bettered estimates. Revenue grew by 43 per cent year...
MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent...
