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IOS Sports & Entertainment facilitates YES Bank’s partnership with Indian Olympic Association
Mumbai: As the countdown to the much-anticipated Paris 2024 Olympic Games continues, IOS Sports & Entertainment – the official commercial managers for the Indian Olympic Association, today announced the onboarding of private bank network YES BANK as the official banking partner for Team India. YES BANK will now be the official banking partner of the Paris-bound Indian Olympic contingent for the upcoming Summer Olympic Games in Paris. This strategic collaboration facilitated by the leading sports marketing agency IOS Sports & Entertainment establishes YES BANK’s commitment to fostering excellence in sports, ensuring – no stone is left unturned in Team India’s preparations for the upcoming Olympic Games.
With this partnership, YES BANK which is the Official Banking Partner, joins the ranks of Adani Sportsline, JSW, and Reliance Foundation as Principal Sponsors, further strengthening the support for Team India at the Paris Olympic Games 2024.
“We are thrilled to embark on this journey with the Indian Olympic Association,” said YES BANK MD & CEO Prashant Kumar. “India’s achievements in international sports have inspired the nation. The Olympics hold a significant place for Indians, uniting us in support of our athletes. YES BANK is committed to supporting Team India in their pursuit of excellence, reflecting our dedication to national pride and achievement.”
The Indian Olympic Association welcomed the partnership, acknowledging YES BANK’s commitment to Team India for the upcoming Olympic Games. “YES BANK’s support is a testament to their belief in our athletes’ potential and dedication to building a culture of sports excellence in India,” said the Indian Olympic Association president PT Usha. “Their support not only boosts our athletes’ spirit but also gives them the confidence to aim big and win the medals.”
IOS Sports & Entertainment MD Neerav Tomar – the official commercial partner of the Indian Olympic Association, also celebrated the new partnership. Tomar said, “We are delighted to onboard YES BANK as the Official Banking Partner of Team India for the upcoming Paris Olympics. YES BANK has been a great promoter of sports for a long time and this partnership with Team India for the Olympic Games not only signifies their dedication to the development of sports in the country but also our shared vision of empowering Team India to achieve unparalleled success at this year’s Paris Olympic.”
He further added, “We are excited about the great things we are going to accomplish together for Team India and I would like to thank the Indian Olympic Association for bestowing us with this responsibility and their trust as the official commercial partners for Team India.”
With the Paris 2024 Olympic Games on the horizon, Team India is determined to build upon their successes and reach new heights, backed by the unwavering support of IOS, YES BANK, and other sponsors.
This partnership stands as a testament to IOS’s commitment to nurturing talent, encouraging athletes, promoting sports, and creating a collective effort to improve and bring India’s best athleticism and sportsmanship to the global stage.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
