Movie Channels
&pictures to air the latest Bond flicks in Hindi with ‘Bond Nights’!
MUMBAI: In keeping with its endeavour of providing its viewers with fresh and clutter-breaking content, &pictures, India’s premium Hindi movie channel extends its festive offering with the premiere of the best of Bond movies all of January and February, 2015. With a festival as massive as Agent 007 himself, &pictures gives its viewers the opportunity to experience a supreme action-packed experience.
Kick-starting Bond Nights with the premiere of the latest Bond film – Skyfall on 2 January 2015, the channel has gone all out to initiate innovative marketing initiatives and create a colossal brand recall. In a bid to grab maximum eyeballs, &pictures has a populated special billboard branding across Ahmedabad, Surat, Baroda, Rajkot, Mumbai and Delhi with the enormous cut-outs of the blue-eyed Bond – Daniel Craig. To reach out to the movie enthusiasts, &pictures has also devised a strategy to run promos of Skyfall in about 500-600 UFO digital screens during and before the interval of the newly released movie PK in the run – up to ‘Bond Nights’!
Moreover, social media platforms will be on fire with some surprising contests for viewers that will surround each Bond movie that is to premiere on &pictures. Apart from the fact that audiences will now be able to see their favourite rouge assassin for the first time in Hindi, audiences will also be able to watch them in complete action. A unique line of promos encompassing each Bond movie will also include some tongue in cheek humour.
Speaking of the action filled line up, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL, stated, “&pictures has always stood for providing premium entertaining content to our audiences. With Bond Nights, we are exhibiting one of the most exclusive and anticipated film franchises across the globe. We are ringing the New Year with super sleek Bond series, with most of the films from the line-up premiering for the first time on Hindi television. Adhering to the nature of Bond films our marketing campaign includes eclectic mix of traditional and innovative strategies specifically targeted consumer as well as trade audiences.”
In addition, to reach out to the trade agency community &pictures had organized an inventive activity ‘Bond of the agency’ across Mumbai and Delhi. A race car (synonym with Bond) gaming set up was located in the respective agency cafeterias. This exciting gaming console provided a distinctive opportunity to all the employees to partake and win original Bond merchandising. The winner with best score was also granted ‘Bond of the agency’ title.
The mega movie series of the latest Bond flicks will make its way on television screens for the first time in Hindi on &pictures every Friday at 8:00 PM from 2 January to 13 February!
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
