MAM
DoubleTree by Hilton Goa Panaji appoints Surjeet Singh Rawat as food and beverage manager
Mumbai: DoubleTree by Hilton Goa Panaji has announced the appointment of Surjeet Singh Rawat as the food and beverage manager. He will play a crucial role in overseeing and managing all aspects of the hotel’s food and beverage operations, meeting high-quality standards as set by the hotel, offering excellence in enhancing guest dining experiences. He will also be responsible for staff training and development to strengthen daily on-ground momentum, inventory and financial planning and management.
Serving in the hospitality industry for the past eight years, Surjeet is a seasoned professional and has been associated with various hospitality brands across India. A high-spirited individual with a detail-oriented approach to his duty, Surjeet’s last stint was with Hilton & Hilton Garden Inn Bengaluru Embassy Manyata Business Park as part of the preopening team. Within a year was promoted to Asst. F&B manager and promoted to F&B manager by virtue of an internal transfer.
He has been associated with Hilton for about 2 years starting as a Restaurant manager and served as an integral part of the team with his proficient and exemplary management skills. Prior to that, he has been part of brands like IHCL and Marriott Hotels. He is also an alumnus of IHM Kufri, Shimla.
Commenting on the announcement, DoubleTree by Hilton Goa Panaji general manager Harshad Nalawade stated, “Surjeet is a high-energy and intuitive individual who has the ability to provide exemplary service to all his guests. With a rich background in the hospitality industry and extensive experience with the Hilton brand, he brings valuable insights to benefit the hotel. We eagerly anticipate his contributions to our teams, confident that his presence will foster both team growth and brand expansion simultaneously.”
Surjeet expressed his excitement over his new role, “I am always delighted when work takes me places and more so when it happens within the family, in this case Hilton. I am a proud Hilton team member and I look forward to utilizing my expertise to create memorable gastronomy experiences for our guests.”
Surjeet is an ardent supporter of Real Madrid, displaying a deep love for the game of football so much so that he proudly owns more Real Madrid jerseys as compared to Business suits. His relocation to Goa is seen as an opportunity to further ignite his passion for the sport.
MAM
T20 WC 2026 ad volumes rise 4 per cent despite fewer brands: TAM report
Fewer brands, bigger bets: India matches and top players drive ad surge
MUMBAI: Advertising during the ICC Men’s T20 World Cup 2026 may have become leaner in participation, but it certainly packed a stronger punch. A new analysis by TAM Media Research shows that ad volumes per match rose by 4 per cent compared to the 2024 edition, signalling sharper spending even as the advertiser base narrowed.
The numbers tell a tale of two trends. On one hand, the overall count of categories, advertisers and brands dropped steeply by 55 per cent, 63 per cent and nearly 68 per cent respectively versus the ICC Men’s T20 World Cup 2024. On the other, those who stayed in the game appeared to spend more aggressively, driving higher ad intensity across matches.
India’s pulling power remained unmistakable. Matches featuring the Indian team generated 66 per cent higher ad volumes than non-India games, underlining the country’s outsized influence on cricket’s commercial engine. The tournament final also saw an 18 per cent jump in advertising volumes compared to 2024, pointing to stronger monetisation at the business end of the competition.
The shift towards concentration was equally striking. The top five advertisers accounted for 39 per cent of total ad volumes, unchanged from the previous edition, but the names themselves saw a complete shake-up. OpenAI emerged as the leading advertiser with a 12 per cent share, followed by Coca-Cola India at 9 per cent and Mahindra & Mahindra at 8 per cent. Apollo Tyres and Reliance Consumer Products rounded off the top five.
A similar churn played out at the brand level, with no overlap in the top five brands between 2024 and 2026. At the same time, leading categories tightened their grip, with the top five accounting for 53 per cent of ad volumes, up from 42 per cent earlier. The cars category led the pack with a 15 per cent share, followed closely by e-commerce services at 14 per cent and aerated soft drinks at 11 per cent.
When it came to format, brevity ruled. Ads between 11 and 20 seconds dominated commercial breaks, making up over half of all spots, while shorter sub-10 second creatives followed as the next preferred choice.
The broader takeaway is clear. Even as fewer players entered the arena, those that did were willing to spend bigger and smarter. In a tournament where every over counts, advertisers seem to be playing a more focused, high-impact innings, betting on scale, timing and the enduring magnetism of cricket’s biggest stage.
