Movie Channels
Zee Action to go full-throttle in two months’ time
MUMBAI: With the numerous award shows being held across the world, one thing is clear – everyone loves movies.
And with the number of movie channels increasing in the country, the competition is only growing multifold. Zee Entertainment Enterprises Limited (Zeel), which boasts of six movie channels – Zee Cinema, Zee Classic, Zee Action, &Pictures, &Pictures HD and Zee Cinema HD – under its banner, plans to revamp its 24/7 action movie channel.
Speaking to Indiantelevision.com, Zeel Hindi movie channel business head Ruchir Tiwari said, “In terms of content, action movies are the most preferred choice for the audiences. This makes us feel very confident of the potential for a focused 24/7 action movie channel and the year 2015, will see a revamped Zee Action in full gear.”
“The channel will explore its maximum potential with an aggressive line-up. We would be experimenting a lot with Bollywood, Hollywood and southern content catering to the needs of voracious action movie lovers,” Tiwari further added.
Come March, and the channel will get into full action with an aggressive marketing plan in its core markets. Been worked upon for the last one year, the channel can now boast of a sizable and fresh library.
“We will launch with a primetime property,” highlighted Tiwari without revealing much. However, he did add that with the content revamp underway, the packaging will too undergo a change to keep up with the new strategy.
Currently, the channel is focusing on a 360 degree robust marketing plan, which will highlight Zee Action as the best in its genre like the network’s other movie channels.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
