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Chrome Data: 8 metros witness gain in week 2

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MUMBAI: The second week of opportunity to see (OTS) collated by Chrome Data Analytic & Media saw maximum hike in the eight metros.

 

English News in the eight metros grew by 3 per cent with Times Now continuing its reign on top with 79.8 per cent OTS.

 

English Movies and Business News in the eight metros witnessed a jump of 2.1 per cent and 1.5 per cent, respectively. Romedy Now with 69 per cent OTS and CNBC Awaaz with 81.2 per cent OTS gained the most in their respective genres.

 

Religious channels in the Hindi speaking markets (HSM) too saw a marginal growth of 0.3 per cent. Aastha continued reigning supreme with 97.1 per cent OTS.

 

As for the losers, English Entertainment channels led the way with 1.6 per cent drop in the eight metros. AXN with 59.6 per cent OTS topped the genre.

 

Both Infotainment and Kids genres across India witnessed a fall of 0.4 per cent. Discovery with 84.9 per cent OTS and Cartoon Network with 80.7 per cent OTS ranked number one in their respective genres.

 

Hindi GECs in the HSM too saw a marginal drop of 0.3 per cent. Sony with 97.3 per cent topped the charts in the category.

 

 

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