The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
New tool tracks audience buzz for India's digital sports content worth millions in streaming rights
IPL is one big opportunity for digital marketers as it has excellent timing and target audience
It became the most-watched T20 opening match in the last three years.
MUMBAI: The second week of opportunity to see (OTS) collated by Chrome Data Analytic & Media saw maximum hike in the eight metros. English News...