News Broadcasting
Zee News launches RaZniti
MUMBAI: With a focus to bring out and discuss topics of national importance and interest as railways, education, healthcare, J&K, NRI, North east, defence etc, Zee News part of India’s Largest News Network Zee Media is all set to launch a new show called RaZniti.
The launch will be honored by the august presence of Union Railway Minister, Shri Suresh Prabhu. The show will flagged off with the shoot of the first episode at the launch with the Honorable Minister in conversation with Zee News Editor, Sudhir Chaudhary on 14 January 2015 at Shah Jahan Hall, Hotel Taj Palace, Chanakyapuri, New Delhi at 4 PM.
Each episode will lead to a set of policy recommendation on the sector, which might be further taken up by voting on social media and website to create a sustainable impact of the series on people and stir the thought process of policy makers.
At the end of the series, a white paper recommendation is being planned which will be edited by the Editor and knowledge partner of Zee News and presented to the Prime Minister in his capacity as the Chairman of the Niti Aayog.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
