MAM
“Change starts with one person, and then others follow”: Arjun Vijayaragavan
Mumbai: KarbonWise is a pioneering platform in sustainability, aiming to be a ‘Co-pilot’ to enterprises on their Net Zero journey, by bringing together the best in climate science, technology, and industry expertise.
The agency offers comprehensive solutions across the end-to-end decarbonization journey. Their platform and services encompass measurement, strategy development, carbon reduction planning, and simplified reporting compliant with global ESG standards. KarbonWise is built in India but for the Globe, underscoring their commitment to making a significant impact in making our planet more sustainable and livable. The company specializes in sectors such as construction, pharmaceuticals, and financial services, offering targeted solutions to address specific industry challenges.
Arjun Vijayaragavan, the founder and CEO of KarbonWise, is a seasoned leader driving businesses towards Net Zero transformation. His journey in sustainability began with the establishment of Susnomics, a UAE consultancy specializing in low-carbon building design. At McKinsey & Co. in London, Arjun transitioned from serving financial institutions to pivotal roles in climate initiatives, focusing on net-zero pathways, supply chain emissions, and climate risk evaluation.
Indiantelevision.com caught up with Vijayaragvan and Cha-Chi Communications founder and chief Jagriti Motwani, where both shared additional details regarding the consultant and more…
Edited excerpts
On Cha-Chi Communications securing the role of official communication consultant for KarbonWise
Motwani: We were introduced to the founder of Karbonwise by a mutual friend. We believe their work has the potential to spark a series of sustainability and net zero initiatives, and it is our privilege to have the opportunity to work with Karbonwise.
On some unique expertise does Cha-Chi Communications bring to the table as the official communication consultant for KarbonWise
Motwani: As a comprehensive service agency, we are fully committed to providing Karbonwise with all necessary support and assistance. We strongly believe that content plays a crucial role in a successful communications strategy. Therefore, we prioritize creating impactful narratives to help Karbonwise establish and strengthen its position among its target audience.
On leveraging the services of Cha-Chi Communications to amplify its brand messaging and reach
Vijayaragvan: To share our story with our target audience, we need a storyteller who can reach them through various channels, and we felt that Cha-Chi is the perfect partner for that.
We have just started but with strong potential and aim to become a made in India solution for the globe, supporting its goal of reaching net-zero emissions by 2050.
On planning to catalyze a sustainability revolution that transcends borders and drives positive change for future generations
Vijayaragvan: Change starts with one person, and then others follow. We believe that if we can inspire even a few corporations today by making the goal of achieving net zero emissions achievable for them, we’ll consider our efforts worthwhile.
Our platform is created to assist companies, regardless of their size, in comprehending their carbon emissions and implementing strategies to manage them effortlessly. We believe this addresses a previously existing barrier for companies in starting their sustainability journey.
On innovative approaches you have in mind to implement in the coming 2-3 years
Vijayaragvan: In the coming years, there will be a significant shift towards sustainability among the government, public, and corporations. We aim to adapt and continue addressing the evolving net zero requirements of the community as time progresses, assisting them in achieving their net zero potential effortlessly.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
