MAM
Itochu Cable Systems inks partnership with Amagi
MUMBAI: Itochu Cable Systems has inked a partnership with cloud-based TV broadcast infrastructure and targeted advertising Amagi, offering overseas distribution of Japanese TV content through advanced cloud technologies.
ICS general manager Kenichi Yamagata said, “Content licensing and distribution across multiple geographies can get quite complex. In Amagi, we have found the perfect content localization platform that can safeguard the interests of Japanese content owners. Amagi’s technology solutions are highly innovative and truly world-class.”
Using cloud technologies, Amagi enables both large and niche broadcasters to not only operate channels but to also localize content without creating new satellite feeds. Amagi has installations in more than 10 countries, and holds patents in the area of TV content watermarking for geo-specific localization.
Amagi co-founder KA Srinivasan added, “Amagi has deployed its STORM platform in many countries to cater to content licensing, viewer preferences, and regulatory compliance challenges for TV networks. ICS being the leading video system integrator in Japan, we are very proud to partner with them, and offer our technology innovations and best-in-class TV broadcast platforms to their customers.”
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
