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Kyoorius announces new awards categories and pricing for the 2015 Kyoorius Awards
MUMBAI: Kyoorius, in partnership with D&AD, announces new categories and pricing for the 2015 Kyoorius Advertising & Digital Awards. The new categories, based on feedback from industry members will acknowledge emerging areas in advertising and digital design that are gaining popularity.
These new categories will augment the existing roster, and serve to incorporate ever-increasing forms and mediums of creative output, both online and offline.
Rajesh Kejriwal, Founder CEO of Kyoorius, commented: “We are thrilled to announce the schedule for the 2015 Kyoorius Awards. This year we have tried to incorporate more diversity in the type of work that can be entered, in response to industry trends. We are committed to providing a completely neutral and ethical platform that recognises the very best of Indian creative talent, year after year.”
In the Kyoorius Advertising Awards, the new categories include:
– Tactical Advertising (Press & Film) – Rapid response advertising that reacts to current news and events, using popularity to generate maximum coverage.
– Branded Film Content & Entertainment
– Show Programme Promotion – Ads that promote a specific TV program, sports event, public events, etc.
– An expanded list of for direct marketing & activation, including Direct – Mail, Direct Response – Radio & Film Advertising
– Innovative Use of Radio – Work that pushes the boundaries of the radio medium
– TV & Cinema Title Sequences
As a number of social awareness campaign entries were received in the 2014 Kyoorius Advertising Awards, this year a special “Advertising for Good” category has been added specifically for such projects.
Direct response has also been added to the Kyoorius Digital Awards, to encourage work that drives a specific call to action or targets a specific audience through online banners, social media, apps, and emails.
Key dates for Advertising & Digital Awards
Call for Entries open: 2 March 2015
Call for Entries close: 10 April 2015
Jury Session: 4 – 6 May 2015
Awards Night: 29 May 2015
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BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
