MAM
Crompton introduces ‘Picture Perfect Fans’ in its latest TVC
Mumbai: Crompton Greaves Consumer Electricals Ltd has unveiled a captivating new TV campaign for its range of stylish fans. This quirky and playful advertisement celebrates the dual charm of Crompton’s latest offering: stunning aesthetics that elevate home décor. The TVC cleverly centers on the concept of taking the perfect selfie, showcasing how Crompton fans effortlessly steal the spotlight, even from unusual angles. Whether capturing solo moments or group gatherings, the ad highlights how these stylish fans become the focal point of every picture, adding a touch of sophistication and seamlessly blending into the décor as a beautiful design element.
Embed link: https://www.youtube.com/watch?v=mRVgkCTkI5o
Today’s design-conscious homeowners seek fans that elevate their spaces while delivering superior air quality and energy efficiency. Recognizing this need, Crompton unveils its latest TV commercial, showcasing how their ceiling fans seamlessly blend form and function. The TVC cleverly highlights how these stylish fans can take center stage in your home, becoming a design statement while keeping you cool and comfortable.
Speaking about the company’s latest campaign, Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan said, “At Crompton, we understand that everyone has their own unique style, and that extends to the fans they choose for their homes. That’s why we offer a diverse range of stylish fans designed to complement various home aesthetics. From minimalistic to bold, classical to contemporary, our fan collection caters to a wide array of design preferences. We believe that homes are a reflection of individual style and taste, and our extensive range ensures that consumers can find a fan that aligns perfectly with their aesthetic vision. Moreover, Crompton fans go beyond cooling; they elevate your space, making them a centerpiece you’ll be proud to show off in every selfie. The film captures this very trend of the selfie culture, where people are constantly capturing and sharing moments in their homes. Crompton fans can be the unexpected star of the show, transforming your pictures into stylish backdrops for those picture-perfect moments.”
The newly launched TVC conceptualised by BBDO showcases how Crompton’s uniquely designed fans transcend their function of simply cooling, adapting to one’s ever-shifting moods and desires. Whether it’s a stylish individual or a group of friends, the fans constantly steal the show. With the tagline Kyonki “Crompton fans ki photogenic beauty banaye har selfie ko Picture Perfect!” the campaign showcases how these fans can make any photo look amazing.
BBDO India CCO Hemant Shringy added, “House proud. That’s today’s consumer. Gone are the days when you had décor, furniture and appliances that were handed down from generations. Everything in the home today is carefully curated and speaks about the taste and the aesthetic of those who live there. Crompton innovates and designs to these needs. And the ceiling fan, that’s actually the centrepiece of any room also holds the place of pride now, in your selfies! Whatever your aesthetic, Crompton’s got a fan you’d love to show off in your selfie!”
The 360-degree campaign will be launched on IPL and will further be amplified through various other mediums of the media like television, digital and out-of-home.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
