Kids
Turner Broadcasting partners MarketShare for new predictive analytics planning tool
MUMBAI: Turner Broadcasting has partnered with MarketShare, the global leader in marketing analytics software for enterprise, to install new planning and attribution software to better help marketers understand the business impact in partnering with Turner.
Turner Incite, powered by MarketShare will be available across multiple categories and available to select partners in the 2015/16 Upfront, expanding the company’s suite of ad products.
Turner Incite is a planning and forecasting tool that projects the sales lift that brands can achieve through advertising across Turner’s linear and digital entertainment, news, kids and sports properties, and better enable brands to maximize their advertising returns. Leveraging MarketShare DecisionCloud, MarketShare’s state-of-the-art analytics and attribution software, Turner Incite will provide transparency on how potentially adjusting the investment across the Turner portfolio can impact the advertiser’s most important KPIs (Key Performance Indicators). Going beyond the typical industry metrics of viewership and engagement – which measure viewer interaction with ads, but not advertising impact on sales – Turner Incite provides guidance based on precisely calculated projections of business outcomes.
Turner Incite is the latest in a series of advanced analytic tools that Turner Broadcasting has produced to maximise a brand’s messaging impact. During the 2014/15 Upfront, the company partnered with four agencies and eight advertisers, including blue chip advertisers like Taco Bell and T-Mobile, as part of the Targeting Now beta product, and has aligned with several brands through ROI Now, a product that directly demonstrates sales lifts for multi-screen campaigns through sales ROI and online exploration ROI data. Those data agnostic products will now be available across the Turner portfolio of news, entertainment, sports and kids properties.
“We want to better help our partners achieve their optimal business results while utilizing our powerful portfolio of brands and screens. In partnering with MarketShare, Turner Incite will allow greater transparency for advertisers as it joins our larger suite of ad products featuring the most advanced data and analytics tools,” said Turner Broadcasting ad sales president Donna Speciale.
“Turner has long led the way in approaching media as a data-driven investment with clear business returns. Our DecisionCloud Platform, which will power Turner Incite takes that approach to its next stage, providing unprecedented transparency into the investment opportunities Turner Broadcasting has to offer. We’re thrilled to work with Turner to bring that level of precise, actionable intelligence to MarketShare’s existing clients and to the entire marketing community,” said MarketShare co-founder and CEO Wes Nichols.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
